InMobi

AUGUST 9, 2013

25X increase in video views, a 7X increase in conversions, 9X increase in eCPMs Leading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations. Conversely, for more engaging apps with longer app sessions, video interstitials deliver higher eCPMs.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

InMobi

FEBRUARY 5, 2013

At times, if you do not have an ad of the right size, the ad network might not allow your ad to go on certain devices thus resulting in lost potential users Leverage different formats Interstitial ads and Rich Media ads are a powerful tool to show ads to users with a wide plethora of benefits.

Real Estate 40

Real Estate Banner Rich Media Ad network 40

InMobi

JULY 24, 2013

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.

Advertising 40

Advertising Rich Media Real Estate Banner 40

InMobi

JULY 3, 2013

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.

Real Estate 40

Real Estate Rich Media Entertainment ROI 40

Automatad Inc.

OCTOBER 26, 2023

This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. Their hidden nature reduces visibility, engagement and lower conversion rates. These ads force users to wait or take action to skip them, which can be frustrating.

Pop-Up 52

Pop-Up Banner Video Ads Real Estate 52

Ad Beat

JANUARY 1, 2020

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. With a rise in the number of smartphones and tablets, mobile ads, by being both cost-effective and conversion-oriented, have become more commonplace. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52