Martech

AUGUST 2, 2024

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. It’s harder for retailers, isn’t it? Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear?

Retail 124

Retail eCommerce MarTech Conversion 124

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The new tools include: Conversational Commerce makes it easier to embed chatbots on websites and mobile apps. There appears to be a significant need for improvement in all these areas.

Retail 133

Retail Conversion MarTech Marketing 133

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

Retail 131

Retail Media Advertising Agency 131

Adweek

NOVEMBER 21, 2023

On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape.

Retail 288

Retail Conversion 288

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3%

Retail 123

Retail Media Retargeting Audience 123

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 128

eCommerce Retail Electronics Conversion 128

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers.” More conversions. Shoppers in the U.S. Why we care. Increased transaction fees.

Conversion 121

Conversion Advertising eCommerce Conversion Rate 121

Martech

NOVEMBER 3, 2022

During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Click here to view more MarTech webinars.

Conversion 119

Conversion Rich Media Retail MarTech 119

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV.

Retail 94

Retail Marketing Conversion Cookies 94

Ad Monsters

MAY 15, 2024

G-Comm, on the other hand, is a specialized retail media accelerator designed to empower retailers and brands to maximize engagement and market share through upgraded retail media networks. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 115

Conversion Retail Machine Learning Marketing 115

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech!

Conversion 114

Conversion Electronics Retail MarTech 114

Ad Monsters

JUNE 27, 2024

If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. Brenner tapped into Vibenomics’ tailored approach to retail media to shape his insights for the Playbook.

Retail 110

Retail Media Control Group Conversion 110

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 106

Retail Media Advertising Manufacturing 106

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 124

Retail Marketing Fashion Audience 124

Ad Monsters

JANUARY 24, 2024

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience.

Retail 98

Retail Media Cookies Conversion 98

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 106

Retail Media Entertainment Audience 106

AdExchanger

AUGUST 7, 2024

Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies.

Retail 111

Retail Agency eCommerce Conversion 111

Martech

AUGUST 29, 2022

“Of special note is that this item is totally sold out at retailers. The answer is that the conversations about the product are happening elsewhere, in non-public places,” he wrote. A lot of the public’s online conversations are happening in some not-so-public places. How can it be that popular and that absent at the same time?

Conversion 105

Conversion Pop-Up MarTech Retail 105

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 98

Retail Media Ad Inventory MarTech 98

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 93

Retail Media CPM CPC 93

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Retailers bring a unique solution to the digital industry: trusted consumer relationships. But retailers can’t act alone. Retail media will play a key part in the conversation between publishers and brands.

Retail 97

Retail eCommerce Media Audience 97

Adweek

JULY 23, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and founder of shopping rewards platform Ibotta.

Marketing 299

Marketing Conversion Retail 299

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. Live platforms and the future of video commerce For Amie Owen, U.S.

Conversion 96

Conversion Agency Fashion Retail 96

Digiday

SEPTEMBER 11, 2024

With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked.

Retail 90

Retail Conversion Rate Impressions Conversion 90

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Media ROI MarTech 97

Ad Rants

DECEMBER 13, 2023

Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks. A positive user experience encourages conversions and contributes to higher rankings on search engines.

SEO 248

SEO Retail Audience Fashion 248

Adweek

SEPTEMBER 10, 2024

18 for a day of conversations with industry innovators and visionaries, including Kofi Amoo-Gottfried, CMO of DoorDash; Sofia Hernandez, global head of business marketing at TikTok; and Mauro Porcini, chief design officer at PepsiCo. Suzy is bringing this podcast to you! The Speed of Culture Live! is coming to New York City on Sept.

Conversion 276

Conversion Marketing Food Retail 276

Digiday

OCTOBER 4, 2023

While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks. The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla.,

Retail 94

Retail Brand Lift Media Agency 94

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

AdExchanger

APRIL 7, 2023

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

Machine Learning 96

Machine Learning Retail Conversion Media 96

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). The aim is to make direct mail a core component of what retail media networks can provide to their brand client.

Marketing 136

Marketing Retail Retargeting Conversion Rate 136

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

MarTech 119

MarTech Retail Manufacturing Conversion 119

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo.

eCommerce 130

eCommerce Retail Conversion Rate Electronics 130

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands? Here’s where conversational AI comes in.

eCommerce 128

eCommerce Retail Conversion Communications 128

Smart Insights

SEPTEMBER 8, 2023

Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized … The post 30 website personalization (..)

Retail 113

Retail Conversion 113

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. In addition, retail data would facilitate the measurement of post-campaign effectiveness thanks to cardholders and drive buyers.”

Retail 98

Retail Marketing Audience Media 98