Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 77

Retail Advertising Cookies Marketing 77

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. This contributes to the perception that devices and apps monitor consumers offline audio conversations.

Retargeting 124

Retargeting Ad Targeting Manufacturing Communications 124

MNTN

SEPTEMBER 9, 2022

Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

AUGUST 31, 2022

With this integration, retailers can create search and browse abandonment journeys and tailor segments according to subscribers’ intent in their search and browsing activities. “Reducing abandoned search journeys is a big goal for retailers. Smart recommendations for semantic and visual product data.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. “CTV is becoming another channel. .”

Retail 122

Retail GDPR Media Retargeting 122

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 68

Retail Media Retargeting Ad Inventory 68

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4

Marketing 93

Marketing Retail Conversion Conversion Rate 93

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. Without being able to identify who they are down to an email or phone number, you won’t be able to retarget them with deeply personalized messages. 66% of conversions happened on mobile.

Shipping 103

Shipping Retargeting eCommerce Conversion 103

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 Learn More: How to Run A/B Tests that Actually Increase Conversions. Sure, it cost us more money, more than 5x, but the conversion rate was so much higher that it was actually more profitable than those 20-cent clicks. 75 per click.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines. in October and 3.8% in November, but dipped 3.1%

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. However, retail media isnt without its challenges.

Advertising 93

Advertising Retail Cookies Video Ads 93

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. What is B2C marketing automation?

A/B Testing 112

A/B Testing Marketing Machine Learning Retail 112

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Digiday

FEBRUARY 6, 2023

Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV. to psychographic targeting via consumer interest or behavior.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Digiday

SEPTEMBER 20, 2022

Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Emerging channels: retail media and CTV. Take Criteo, for instance, which has made efforts to shed its historic reputation as an ad retargeting company in favor of becoming known as a purveyor of retail media.

Cookies 69

Cookies Conversion Ad Tech Retail 69

InMobi

AUGUST 7, 2016

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. Once dormant users have been reactivated, retargeting steers them to actively transact.

Retargeting 52

Retargeting Entertainment Retail Conversion 52

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

NOVEMBER 10, 2020

But phygital retail appeals to (and markets to) both types of shoppers because it's no longer a case of one or the other, but rather an integration of both as the customer sees fit (more on this later). Drawbacks of Phygital Retail. There aren't many disadvantages to phygital retail.

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Ad Monsters

MAY 27, 2024

Today, video format is the most popular option, although OOH usage is growing in retail and other industries. The company wanted to attract new customers, but the conversion rates were low. The better you describe the audience, the higher the engagement and conversion rates. Data on total views, conversions, impressions, etc.,

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars. Brands can leverage mobile to drive awareness, consideration to conversions.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. If you own a store, could your rates of conversion improve with loyalty schemes?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Digital Remedy

OCTOBER 21, 2024

This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. billion in online sales.

Marketing 96

Marketing eCommerce Retail Retargeting 96

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. Online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 12% this year. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 73

Advertising Retargeting Education Retail 73

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Programmatic DOOH. Image: DPAA Global. Brand data.

Demand Side Platform 120

Demand Side Platform Retail Media Retargeting 120

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. With over 2 billion monthly viewers, YouTube is an ideal channel for increasing brand recognition as part of your conversion funnel, all while driving visitors to your online store. More conversion options.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

DECEMBER 24, 2019

Another advantage is that, because conversions happen right on the platform, it’s much easier to measure performance. You can clearly see every stage of the sales funnel : Don’t think of Amazon as a retail site — think of it as a search engine. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

MNTN

SEPTEMBER 29, 2022

With the winds of economic uncertainty blowing through corporate offices, retailers are hoping to get ahead of the storm and bolster their Q4 results by offering proactive shoppers early deals on their holiday shopping. The kids are back in school and retailers have quickly switched their focus to the holiday season.

Retargeting 52

Retargeting Retail Shipping Advertising 52