Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. How Remarketing Can Help Increase Conversions. D) Offline Activity.

Retargeting 110

Retargeting Conversion Audience Banner 110

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Media ROI MarTech 97

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 68

Retail Media ROI Agency 68

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce MarTech 93

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel.

Marketing 130

Marketing Retail Retargeting Conversion Rate 130

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. This case study underscores the potential of RMNs to reach the right consumers at the right time with personalized messaging that drives conversions, far surpassing the reach and impact of traditional advertising methods. It won’t work for you tomorrow.”

Retail 105

Retail Food Cookies Banner 105

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Martech

OCTOBER 25, 2023

All of that’s leading to more precise conversion predictions, improved ROI for advertisers.” Also, its 7/0 Pixel Purchase optimization now lets advertisers bid for attributed seven-day clickthrough conversions. “And we’ve also instituted a much faster pace of experimentation.

Marketing 118

Marketing ROI Conversion MarTech 118

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

VideoWeek

FEBRUARY 22, 2023

The warning comes in spite of a strong Q4 that saw the retail giant grow its revenues by 7.3 Growth for the quarter was driven by 41 percent YoY increase in advertising sales, bolstered by its retail media network. ” The retailer forecast enterprise sales growth of 2.5-3 percent, reaching $164 billion. percent to hit $611.3

Retail 59

Retail Media eCommerce ROI 59

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 124

Marketing ROI A/B Testing Conversion 124

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

eCommerce 72

eCommerce Media ROI Retail 72

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI). Conversely, during times of economic uncertainty, businesses may reduce their ad spend to conserve resources.

ROI 130

ROI Audience Ad Targeting Conversion 130

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4

Marketing 93

Marketing Retail Conversion Conversion Rate 93

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. How to calculate it Take the number of conversions and divide it by the number of emails delivered ( Note : Not the total number of emails sent). What to know How you calculate conversion rate matters.

Conversion Rate 116

Conversion Rate Conversion ROI Marketing 116

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023. Wondering how?

Media 145

Media Machine Learning Marketing ROI 145

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

PubMatic

JUNE 21, 2024

Integrating CTV and commerce media strategies offers advertisers an unparalleled opportunity to enhance brand visibility, engagement, and conversion rates across the consumer journey. Walmart announced its plans to buy smart TV maker Vizio , driving the retailer deep into the world of retail data-driven CTV advertising.

Media 90

Media CPM Retail Conversion Rate 90

Martech Series

NOVEMBER 21, 2022

That includes everything from our brand strategy and how we are driving awareness of our company, to optimizing our sales processes for greater conversion. When you have that mindset, you start having better conversations and more creative ideas. As CMO of Constant Contact, I oversee all of sales and marketing.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 109

SEO Healthcare Finance ROI 109

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” 500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

JUNE 13, 2024

SAP Emarsys’s omnichannel marketing solution now has an AI Subject Line Generator, AI Preheader Generator, AI Product Finder and WhatsApp conversational messaging tool, where users can create message templates and designs, as well as personalize and launch WhatsApp marketing campaigns.

MarTech 107

MarTech SEO Retail Audience 107

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Adoption is already underway.

Conversion 126

Conversion Communications Marketing ROI 126

Ad Beat

FEBRUARY 21, 2024

You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. Leverage user testimonials and reviews Gone are the days when shooting an ad with celebrities was guaranteed to get you conversions. This is where “social proof” enters the conversation. That’s a game changer.

ROI 52

ROI Marketing Impressions Conversion 52

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility. percentage point of share of wallet on average.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech Series

JULY 1, 2022

The first page of Google search is, in many ways, today’s top-shelf retail placement. By focusing on overly promotional and interruptive content, many marketers try to force a conversion prematurely in the journey. For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech Series

AUGUST 1, 2022

10 Motivations Behind the Rising Demand of Conversational Support Revealed. Retail Media Networks Should Take a Page from The Mobile Gaming Playbook. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. You can even incentivize conversions for free-trial users. The company’s churn rate was a primary cause.

MarTech 116

MarTech ROI Marketing Communications 116

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. This leads to higher conversion rates and improved ROI for marketers. This leads to more engaging and effective advertising experiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech Series

NOVEMBER 17, 2022

Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. By now, most shoppers know how coupons work when shopping on retailer websites. For the retailer, it cuts into sales and eats up already slim profit margins. Shoppers love coupons because they save money.

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87