Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion.

Retargeting 105

Retargeting Retargeting platforms Conversion Rate Conversion 105

AdvertiseMint

NOVEMBER 15, 2023

Later, when they use other mobile apps or platforms, retargeting platforms use this collected data to show them tailored ads. For instance, if a user browsed products on a shopping app but didn’t buy, they might see a retargeting ad for those products on Facebook or other advertising platforms.

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Banner Flow

DECEMBER 7, 2016

Also, to help with targeting, Facebook’s programmatic platforming boasts a wide range of options to help you show the right ads to the right people. Carousel ads on Facebook are already a proven success too, with advertisers seeing a 20% increase in conversion , so this is definitely an option worth exploring for any e-commerce business.

Advertising 52

Advertising Banner Rich Media Retargeting 52