Single Grain

JUNE 11, 2019

Let’s say I'm selling SEO software. For my SEO software, for instance, I could choose to target only those who are senior-level or managers, which would increase the likelihood that I’d reach people who are the decision makers when it comes to purchasing my software. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Here are the essential KPIs to monitor.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” All SEO reporting (built on GA and GA4). We were aware that retargeting our core tracking would need to be revamped. Google Analytics.

Cookies 121

Cookies Marketing Retargeting CPC 121

Single Grain

AUGUST 9, 2023

SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. Delayed gratification is like the motto phrase attached to SEO.

SEO 52

SEO Brand Awareness Audience Conversion 52

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JULY 2, 2019

The below graph provided by Conversion XL shows the bounce rate benchmarks by industry: To lower your bounce rate, you will have to analyze what is going on in your Google Analytics or other web analytics tool to figure out why people are leaving your site so quickly. They also tend to have higher conversion rates and higher sales.”:

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

OCTOBER 3, 2019

Learn More: How to Run A/B Tests that Actually Increase Conversions. Overlooked SEO: Optimizing Images and Video For Search. Sure, it cost us more money, more than 5x, but the conversion rate was so much higher that it was actually more profitable than those 20-cent clicks. Don’t Forget Retargeting. Makes sense, right?

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Retargeting: You can even retarget prospects who are interested in your business but are not actively looking to buy anything.

Media 132

Media Marketing SEO ROI 132

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Digiday

AUGUST 30, 2022

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 68

SEO Brand Awareness Marketing Retargeting 68

MNTN

APRIL 24, 2023

After all, if you use SEO tools to attract the interest of potential customers online, your landing page will be one of the first things they see. Positive product or service reviews, consumer ratings, and persuasive case studies are all examples of social proof that can help increase your sales conversions.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 2, 2019

Finding the right strategies is key to getting those conversions, and the ability to see what your competitors are up to is a huge advantage. SEO Keyword Research Made Easy in 2019. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 5) Trigger Retargeting Campaigns. How to Build a Facebook Ad Funnel.

Retargeting 101

Retargeting Shipping Banner Audience 101

Single Grain

JULY 8, 2019

Then, of course, almost all advertising platforms today provide retargeting capabilities to reach prospects who have already shown interest in a product, service or brand. Post-click personalization and conversion technologies have been seriously lagging. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Identify performance issues within an account.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Agency 52

Agency Conversion Rate Conversion Audience 52

Ad Monsters

DECEMBER 1, 2023

Simultaneously, the groundwork laid in content published in early fall begins to bear fruit as it gains significant traction in search engine rankings through improved SEO. By doing so, your brand can keep the holiday conversation fresh and captivating, offering your audience a dynamic experience.

Marketing 98

Marketing A/B Testing Conversion Rate Audience 98

Single Grain

JUNE 19, 2023

conversion rate when they create online ads on Google. Advertisers will be asked to choose specific advertising goals when creating their campaigns: Google states that increasing leads and driving sales are among the most common advertising goals , so they offer everything advertisers need to increase conversions.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Martech

JULY 18, 2023

We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). Research your online competition and understand the SEO and other digital marketing efforts required to make this new website a success.

SEO 98

SEO Conversion Retargeting Marketing 98

Single Grain

NOVEMBER 29, 2019

The biggest use of marketing automation is for lead generation and conversion, eventually generating more revenue for your business. These software use a variety of channels like SEO, content marketing, social media and email to reach the buyers at every stage of their buying journey. 3) Workflow Automation.

Marketing 124

Marketing Conversion Conversion Rate SEO 124

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

DECEMBER 23, 2024

Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences. Best Practices for LinkedIn ABM Success Source: LinkedHelper You could have the right data and execution, but that doesn’t guarantee you’ll see conversions from LinkedIn ABM. Contact us to learn more about our process.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Single Grain

MARCH 20, 2020

It’s a challenge that every online store owner encounters at one point or another, but the good news is that by employing the right strategies, you can easily turn your lost sales into conversions. More cart abandonments not only mean less conversions, but unpleasant customer experiences, too. Top 4 Cart Abandonment Triggers.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Single Grain

AUGUST 24, 2022

Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). To beat your competitors and rank higher than them, you need an agency with solid SEO experience.

Agency 59

Agency Advertising SEO Retargeting 59

Spoton Digital Media

APRIL 14, 2021

A landing page is focused on one specific message and conversion. Related: 4 Tips For Increasing Conversions on Your Website 4. A lead generation strategy will struggle to produce results if it doesn’t include these clear conversion points. SEO To drive people into your lead funnel, you need to drive them to your website.

SEO 52

SEO Retargeting Audience Conversion 52

Single Grain

MARCH 30, 2023

The other primary form of SEM is SEO , where you identify the main keywords your competitors are targeting to generate organic leads. Dive Deeper: What Is the Difference Between SEM and SEO? Dive Deeper: What Is Enterprise SEO? Definition, Examples & Tools!)

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Single Grain

NOVEMBER 17, 2020

Instead, I like to use them for brand-building and retargeting. To do that, you’ll use LinkedIn’s Website Retargeting functionality and build your campaign around high-impact pages on your site. BOFU Retargeting Text Ad Using a Customer Testimonial. Dive Deeper : * How to Target Effectively on LinkedIn.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 6, 2019

You can do this by creating SEO-friendly content, publishing white papers and getting backlinks. Why Retargeting Is Absolutely Essential For Any Marketing Funnel. You could create content around link building , SEO , Facebook advertising , or any other strategy that your customers would be searching for.

Marketing 112

Marketing SEO Banner Conversion 112

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. If you own a store, could your rates of conversion improve with loyalty schemes?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

MAY 9, 2023

In this definitive guide to enterprise PPC, I’ll outline the strategies, solutions and approaches you’ll need to ensure that your paid media campaigns are fully optimized for lead generation and conversions. Work With Us What Are Enterprise Paid Ads?

Retargeting 52

Retargeting SEO Display Advertising Conversion 52

Single Grain

APRIL 6, 2022

If this situation resonates with you, your business needs to implement a conversion rate optimization (CRO) process. Compared to channels like SEO and social media, CRO is a complex process that requires deep expertise, a strong team, and proven systems. 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate. * The result?

Agency 52

Agency Conversion Rate Conversion SEO 52

Single Grain

MAY 11, 2023

Overall, advertising can play an essential role in educating buyers to improve conversions. Related Content: Google’s Project Magi: The Implications on SEO, Paid Ads & Jobs 6) Improved Search Engine Rankings To supplement SEO, ads can help a brand rank higher on search engine results pages.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MARCH 4, 2022

As the number of businesses (and competition) increases every day, brands are turning to marketing experts to gain an edge over their competitors and drive more conversions online. Such tactics include: Search Engine Optimization (SEO). They do not use shady SEO strategies and hidden marketing practices to promote a business.

Agency 52

Agency SEO Marketing ROI 52

AdvertiseMint

JUNE 27, 2023

Here are tips for creating a clearly defined conversion funnel for effective campaign management: Know your Facebook audiences. Optimize cross-channel marketing commissions to move people through your conversion funnel. Retargeting your Facebook audience. Optimize offers and campaigns suited to each funnel (target) stage.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

JUNE 13, 2019

The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re heading to Pinterest to discover content, looking to idly browse or actively research to find something new. Dive Deeper: SEO Keyword Research Made Easy in 2019. Click To Tweet. 2) Use Only High-Quality, Platform-Optimized Images.

Advertising 96

Advertising Banner Audience SEO 96

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. KlientBoost ) Compared to SEO, PPC generates twice as many visitors. billion USD. Techjury ) U.S. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102