Martech

JANUARY 6, 2025

Balancing upfront investment with long-term ROI can be daunting. Define and measure what matters Identify KPIs tied to AI-driven initiatives, such as cost savings, increased conversions or improved customer retention. The post How to overcome AI challenges in martech to maximize ROI appeared first on MarTech. Processing.

ROI 111

ROI MarTech Agency Marketing 111

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 79

ROI Marketing Brand Awareness Conversion 79

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 92

ROI Marketing Finance Conversion 92

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

ROI 97

ROI Ad Tech Conversion Audience 97

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 126

Marketing ROI MarTech Conversion 126

Adweek

SEPTEMBER 14, 2022

We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible.

Conversion Rate 317

Conversion Rate ROI Conversion Marketing 317

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

AUGUST 15, 2024

It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions. Conversica upgraded its Conversational AI platform. The new release enhances conversation management with flexible AI-supported messaging options.

MarTech 121

MarTech Conversion ROI Marketing 121

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 133

ROI Audience MarTech Communications 133

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. No one consumes media in a vacuum, so why limit your marketing to a single channel?

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Most marketers have an opinion about how effective personalized experiences are in influencing engagement and conversions. Measuring the ROI of personalization. The post The ROI of personalized experiences: Process measurements appeared first on MarTech.

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 123

ROI MarTech Marketing Agency 123

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Eighty-six percent that intent data leads increase Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversions. The post More pressure on B2B marketers to prove ROI appeared first on MarTech. The report was based on a survey of 328 U.S.

ROI 113

ROI Marketing Conversion MarTech 113

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech

FEBRUARY 24, 2025

Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B Testing 117

A/B Testing Marketing Conversion Rate ROI 117

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

ROI 115

ROI Marketing Pop-Up Audience 115

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 128

Conversion Marketing Audience SEO 128

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JANUARY 14, 2025

Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Or you can use this moment to change the conversation completely. One CMO reduced her martech spend by 40% and saw lead quality improve.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

JANUARY 9, 2025

Metrics that track promotion performance, linked to financial systems to measure ROI. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels.

Retail 106

Retail eCommerce ROI Conversion 106

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 107

ROI Conversion Marketing Education 107

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 117

Conversion Marketing Communications MarTech 117

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Campaigns on LinkedIn are showing a 47% lift in ROI.” The post Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers appeared first on AdMonsters.

Conversion 110

Conversion Marketing Video Ads ROI 110

MNTN

FEBRUARY 20, 2025

Through discovery calls and sales interactions, teams determine whether a lead is truly ready to enter the pipeline, ensuring that only high-value prospects move closer to conversion. In demand generation, ROI helps businesses determine which strategies deliver the highest return and justify future budget allocations.

CPL 71

CPL CPA ROI Conversion 71

Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI.

MarTech 121

MarTech ROI Conversion Rate Marketing 121

Martech

SEPTEMBER 23, 2024

Finally, Marketing Cloud Advanced aims to improve customer relationships with unified conversations for SMS. Brands can bring together SMS conversations across Salesforce Marketing, Commerce and Service clouds, so customers can carry out two-way dialogue with a single SMS number.

Marketing 103

Marketing ROI Conversion MarTech 103

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication.

MarTech 119

MarTech Communications SEO Conversion 119

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Sign up today!

Conversion 108

Conversion ROI Ad Targeting MarTech 108

Martech

JULY 15, 2024

Return on Investment (ROI): Compare the revenue generated by new customers and loyal customers against the respective acquisition and retention costs. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

ROI 111

ROI MarTech Conversion Rate Marketing 111

Martech

OCTOBER 15, 2024

Dig deeper: Winning the martech procurement process Next steps for marketers Marketers should participate in discussions about martech platforms’ capabilities to ensure they align with how customer data is collected and used for activation, engagement and conversion.

Marketing 108

Marketing MarTech Communications ROI 108

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Its first product, Revmatics CRO, aims to boost ROI on media spending. Butler says this tool delivers improved conversion rates of 15%-50% by learning and adapting over time. The tool generated 1.2

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 125

Conversion Marketing Education ROI 125