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WPP Stream and The Cost of Trust in Advertising

InMobi

Part analysis and part therapy, the conversation was centered on how Americans were blindsided by the election results because their individual experiences on social media mirrored their individual points of view. Are we investing more in supporting third party verification services than we are in innovation?

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Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

Digiday

Here is a sampling of our conversation: Engagement-based KPIs and clients overreacting “[We’re getting] multiple conflicting primary KPIs [from the client]. They say, ‘I would like to drive conversion but also test out some consideration.’ Both are equally as important. But they want to do it with the same budget.”

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The Crazy Advertising Technology Landscape

InMobi

There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. Verification Tech Verification services add an additional layer of tech to each ad campaign. It then sends the verification company the details it collects in the process.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Thus, instead of being shown on particular websites that can be visited by anyone, ads can be displayed on any website connected to the programmatic ecosystem and shown to users who are potentially interested in the promoted product or service. However, most DSPs are equipped with traffic verification and other features.

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Real-Time Bidding (RTB): The Complete Guide 2021

Lemonads

So, always remember to establish the minimum number of conversions you need to have before you can start assessing the data you collected. Real-time bidding is also compatible with verification services, so you can use a variety of checks to make sure that your ads are displayed on the right website and not on illegal or irrelevant platforms.

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The marketer’s guide to conquering data quality issues

Martech

Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. High bounce rates and low conversion metrics : Your email bounce rate suddenly spikes or your ad conversion rate plummets. Email verification services can flag invalid addresses. The culprit?