Adweek

APRIL 26, 2024

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

Cookies 331

Cookies Marketing 331

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 321

Cookies Conversion Ad Tech Advertising 321

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

Cookies 328

Cookies Advertising Ad Tech Media 328

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 328

Cookies Marketing Advertising Ad Tech 328

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 312

Cookies Advertising Marketing Media 312

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

Cookies 321

Cookies Marketing Ad Tech 321

Adweek

JULY 26, 2024

The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI.

Cookies 312

Cookies ROI Advertising Marketing 312

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.

Cookies 290

Cookies Advertising Ad Tech 290

Adweek

JANUARY 22, 2024

For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue.

Cookies 299

Cookies 299

Adweek

OCTOBER 15, 2024

When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the cookieless future, including testing Google's suite of privacy-enhancing technologies, Privacy Sandbox.

Cookies 298

Cookies Advertising 298

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 317

Cookies Ad Tech Audience Advertising 317

Adweek

OCTOBER 29, 2024

When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career opportunity?

Cookies 273

Cookies Entertainment Marketing 273

Adweek

MAY 4, 2023

But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends.

Cookies 348

Cookies Marketing 348

Adweek

JANUARY 31, 2024

Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands. Oreo's Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the.

Cookies 306

Cookies Agency 306

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla.,

Cookies 278

Cookies Ad Tech Advertising Marketing 278

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 290

Cookies Audience Ad Tech Media 290

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 279

Cookies Demand Side Platform Ad Tech Media 279

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 246

Cookies Marketing 246

Adweek

JANUARY 30, 2023

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

Retargeting 290

Retargeting Cookies Ad Tech 290

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

Cookies 290

Cookies Agency Media Marketing 290

Adweek

DECEMBER 17, 2024

On one side of the room, there's a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there's an elaborate holiday display with Christmas trees, glowing candles, crystal goblets, and enough sweet treats to cause a diabetic coma. Which is more appealing?

Cookies 213

Cookies 213

Adweek

MARCH 8, 2023

As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data. Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.

Cookies 246

Cookies Audience 246

Adweek

DECEMBER 19, 2024

Google shared a tad more about its post-cookie plans. The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought.

Cookies 213

Cookies Ad Tech 213

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

Cookies 246

Cookies Advertising Audience 246

Adweek

MAY 18, 2023

Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year.

Cookies 246

Cookies 246

Adweek

JULY 12, 2022

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically.

Cookies 246

Cookies Advertising Ad Tech Audience 246

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 221

Cookies Demand Side Platform Audience Ad Tech 221

Adweek

NOVEMBER 9, 2022

Cookie syncing is when ad tech companies map a. For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities.

Cookies 246

Cookies Ad Tech Conversion Audience 246

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 352

Cookies Advertising Ad Tech 352

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 354

Cookies Conversion Audience Marketing 354

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising.

Cookies 137

Cookies Advertising Marketing MarTech 137

Martech

AUGUST 6, 2024

For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

Cookies 133

Cookies Marketing Pop-Up Conversion 133

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. But it won’t be the last. Processing.

Cookies 127

Cookies Conversion MarTech Advertising 127

Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

Retail 279

Retail Cookies Media Advertising 279

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 133

Cookies Non-Profit Audience GDPR 133

Martech

SEPTEMBER 3, 2024

It announced that it would not deprecate cookies on the Chrome browser but let individual users decide whether to permit them or not. It took years of debate between Google, regulators and the ad industry to arrive at the point where cookies will fade with a whimper rather than go out with a bang. Google finally broke the stalemate.

Cookies 123

Cookies Conversion Education Impressions 123