Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

Cookies 344

Cookies Ad Tech Marketing 344

AdExchanger

OCTOBER 16, 2024

The cookie is already gone. But we can’t measure the downfall of cookies by looking at the bidstream. There […] The post The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead appeared first on AdExchanger. The budgets have shifted. In short, it’s over.

Cookies 116

Cookies 116

Adweek

APRIL 26, 2024

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

Cookies 325

Cookies Marketing 325

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

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Cookies Marketing Ad Tech 314

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 312

Cookies Conversion Ad Tech Advertising 312

Adweek

JULY 26, 2024

The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI.

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Cookies ROI Advertising Marketing 298

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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Cookies Advertising Ad Tech Media 322

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

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Cookies Marketing Advertising Ad Tech 322

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 303

Cookies Advertising Marketing Media 303

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 310

Cookies Marketing Retail Audience 310

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 246

Cookies Marketing 246

Adweek

JANUARY 22, 2024

For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue.

Cookies 287

Cookies 287

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla.,

Cookies 268

Cookies Ad Tech Advertising Marketing 268

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.

Cookies 281

Cookies Advertising Ad Tech 281

AdExchanger

OCTOBER 23, 2024

PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom […] The post PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds appeared first on AdExchanger.

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Retargeting Cookies Audience 118

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. But it won’t be the last. Processing.

Cookies 96

Cookies Conversion MarTech Advertising 96

AdExchanger

JULY 25, 2024

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.

Cookies 105

Cookies 105

Adweek

JANUARY 31, 2024

Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands. Oreo's Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the.

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Cookies Agency 297

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 310

Cookies Ad Tech Audience Advertising 310

AdExchanger

NOVEMBER 7, 2024

So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2%

Cookies 98

Cookies Advertising Machine Learning Marketing 98

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

Exchange Wire

NOVEMBER 10, 2024

This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all [.]

Cookies 52

Cookies 52

Exchange Wire

NOVEMBER 10, 2024

This Cookie Policy was last updated on November 10, 2024 and applies to citizens and legal permanent residents of the United Kingdom.1. IntroductionOur website, [link] (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred [.]

Cookies 52

Cookies 52

Adweek

MAY 4, 2023

But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends.

Cookies 348

Cookies Marketing 348

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 271

Cookies Demand Side Platform Ad Tech Media 271

AdExchanger

JULY 22, 2024

But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!) appeared first on AdExchanger.

Cookies 136

Cookies Marketing Advertising 136

Exchange Wire

OCTOBER 2, 2024

Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space. Cookie Information’s research from [.] The post Cookie Information, Leading CMP Vendor, Partners with Google appeared first on ExchangeWire.com.

Cookies 101

Cookies 101

Exchange Wire

JULY 24, 2024

On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com. Then, the abandonment.

Cookies 118

Cookies 118

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 136

Cookies Audience Marketing Advertising 136

AdExchanger

OCTOBER 21, 2024

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption. It’s An Essential Solution appeared first on AdExchanger.

Cookies 99

Cookies Conversion eCommerce 99

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising.

Cookies 114

Cookies Advertising Marketing MarTech 114

AdExchanger

OCTOBER 8, 2024

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022.

Cookies 87

Cookies Audience Advertising 87

AdExchanger

AUGUST 2, 2024

Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. For the past week or so, we’ve been so […] The post The Looming Question Of Cookie Consent appeared first on AdExchanger. But will the opt-out rate be half? Two-thirds?

Cookies 84

Cookies 84

Exchange Wire

JULY 26, 2024

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. The post The Stack: Google’s Cookie U-Turn; Latest Company Earnings appeared first on ExchangeWire.com.

Cookies 96

Cookies 96

AdExchanger

JULY 25, 2024

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so that users can opt into cookie tracking – or not.

Cookies 129

Cookies GDPR 129

Exchange Wire

JULY 25, 2024

On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com. Then, the abandonment.

Cookies 98

Cookies 98

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. Some marketers and advertisers will be unaffected by the elimination of third-party cookies. The feature restricts third-party cookies by default, limiting tracking capabilities for many marketers.

Cookies 111

Cookies Audience Ad Tech Advertising 111