Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 94

Conversion Advertising Cookies Demand Side Platform 94

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. In the future, when cookies are completely wiped out from the internet, publishers need to be prepared and backed up with better alternatives. UID2 tokens are stored as first-party cookies on the user’s browser.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Recommended KPIs include: Cost-per-acquisition (CPA) Number of conversions Return on ad spend (ROAS), and Cost-per-verified walk-in. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. However, the CPM of an ad is usually lower than its CPC or CPA would be.

Advertising 75

Advertising CPM Mobile Ads CPC 75