Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. .

Cookies 97

Cookies CPM Food Ad Tech 97

PubMatic

OCTOBER 5, 2023

Don’t leave your holiday cookies out past December – With Google set to start deprecating third-party cookies in Q1 2024, now is a great time to get ahead of the impending cookieless future by embracing alternative IDs. Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

CPM 107

CPM Cookies Ad Inventory Video Ads 107

AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

Cookies 138

Cookies Advertising CPM Viewability 138

AdExchanger

JANUARY 17, 2024

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt.

Cookies 139

Cookies Ad network Audience CPM 139

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

CPC 111

CPC Demand Side Platform CPM Media 111

Ad Monsters

OCTOBER 20, 2022

We live in times where CPM pricing is through the roof, but we are mainly seeing this in linear in the areas of sports, broadcast, and cable. This conundrum is interesting because, despite the volume of television watching going down, CPM prices are still going up. . Just like the cookie, linear is also dying out slowly but surely.

CPM 98

CPM Cookies Ad Tech Advertising 98

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 95

Advertising Cookies CPM Retargeting 95

Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! This targeting tactic can also offset the higher data fees that come with first- and third-party data. Reach Niche Audiences.

Cookies 86

Cookies CPC CPM Viewability 86

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Advertising trends have followed familiar patterns for years, but we’ve also seen plenty of deviations, and expect more as we move into a post-cookie world. Also, there is the unpredictability of third-party cookie deprecation.

Cookies 84

Cookies Fill rate CPM Advertising 84

Monetize More

JULY 19, 2022

One of the significant challenges faced is cookie mismatch or cookie syncing latency. The majority of advertisers rely on cookies to target their intended customers which enables them to laser target their audience and maximize the ROI of their advertising campaigns.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

JULY 8, 2022

Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc. Improved transparency which leads to increased CPMs. More scope for remarketing cookie matches to acquire the highest paying CPM rates.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Overall, there was a 40% rise in average CPMs between January and November 2022.

Advertising 95

Advertising Impressions CPM Cookies 95

Mediavine

JUNE 17, 2024

Looking back at the 2020 election, we saw average CPM increases of around 8% for those publishers who opted into political advertising. In a time of uncertainty regarding Google Search updates and third party cookie deprecation, it feels like the digital advertising industry is in a state of flux.

Advertising 97

Advertising CPM Cookies Impressions 97

Digiday

JULY 27, 2022

Businesses on the brink The post-cookie identity picture is a freeze frame Digiday experiments with NFTs Media execs prep for recession, layoffs at Vox Media, The Washington Post reinforces its return-to-office policy and more. lower than the average CPM the same week in 2021. The post-cookie identity picture is a freeze frame.

Media 68

Media Cookies CPM Pop-Up 68

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. CPM , also known as cost per mille , is a pricing system that measures the cost of an ad for every 1,000 views it gets.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 96

Impressions CPM Data Management Platform Communications 96

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why Is the vCPM Pricing Model Better than the CPM Model? CPM and vCPM coexist in today’s programmatic advertising.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why is the vCPM pricing model better than the CPM model? CPM and vCPM coexist in today’s programmatic advertising.

Viewability 52

Viewability CPM Impressions Fill rate 52

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance.

Marketing 126

Marketing CPL Machine Learning CPC 126

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 69

Advertising Cookies CPM Shipping 69

YieldBird

NOVEMBER 10, 2023

Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

PubMatic

APRIL 2, 2023

Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM. As the ecosystem has shifted away from cookies and other identifiers, the buy side has been feeling the impact in terms of audience matching capabilities.

Ad Tech 72

Ad Tech Retail CPM Audience 72

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio. The impending death of the third-party cookie is destined to change the landscape of digital advertising.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

OpenX

JULY 21, 2023

Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I Ash shared that CPM is only one small part of the considerations of their media-buying strategy. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Digiday

JANUARY 23, 2023

Inflated fees One agency exec said TTD completely changed how they charge for data, shifting from a CPM fee to a percentage of media fee. solution (TTD’s proposed post-cookie identifier solution ), and doesn’t leave room for negotiation — they’re simply put forth as take it or leave it. in 2022.

Agency 75

Agency Media Retargeting CPM 75

Monetize More

JUNE 22, 2022

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. How will you benefit from this interstitial ad network?

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

APRIL 13, 2023

Publishers also need to consider the following disadvantages: No Cookie Data — This is a server-side solution, so it does not rely on cookie matching like header bidding (no knowledge of the user’s preference), which can result in lower performance and less relevant ads served on the website. As a Google MCM partner, Brid.TV

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Digiday

JUNE 6, 2022

The second one that’s scaring our customer is the end of third-party cookies. Now, a consumer brand is like, “How can I improve my experience in the context of more privacy?” ” iOS 14 is one that is very important. For them, those two things happening at the same time is creating a red flag.

Brand Awareness 80

Brand Awareness Marketing Advertising CPM 80

Lemonads

SEPTEMBER 13, 2020

CPM is what you pay for one thousand people to see your ad like an auction, the highest bid from relevant ads will typically win the ad placement and the RTB process occurs in milliseconds before a website even loads and you won’t even notice it is happening! SSP Then, the supply-side platform looks at your cookies !

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

JUNE 8, 2022

“But that doesn’t necessarily mean we’d be willing to pay more for it on a CPM basis. Ultimately, long-form surveys and micro surveys offer very different opportunities for media buyers, according to Hargrave. Initially, Vox Media’s SSP only sells its Athena ad format through The Trade Desk’s DSP. Read more about Vox Media here.

Audience 74

Audience Media Affiliates CPM 74