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Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-partycookies for decades. In fact, most non-premium publishers depend on ad targeting through third-partycookies for over 80% of their ad revenue. Does this solution use third-partycookie data?
The pending loss of third-partycookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-partycookie. ” So, what happens in the absence of third-partycookies?
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