Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! ) start testing and refining now. Cost-Efficient. Reach Niche Audiences.

Cookies 86

Cookies CPC CPM Viewability 86

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022.

Advertising 95

Advertising Impressions CPM Cookies 95

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Then you want programmatic guaranteed.

Impressions 96

Impressions CPM Data Management Platform Communications 96

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Mediavine

JUNE 17, 2024

If a candidate sees that he or she is polling low with a particular demographic, that user may be hit with a few extra impressions as a result. “I Looking back at the 2020 election, we saw average CPM increases of around 8% for those publishers who opted into political advertising.

Advertising 97

Advertising CPM Cookies Impressions 97

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. This will convert into higher impression rates and, by extension, higher ad revenue. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. So, real-time bidding simply refers to the buying and selling of online ad impressions through real-time auctions that happen during a specific time as a web page loads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Ad network 52

Ad network Banner Fill rate CPM 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work? Negotiate a deal.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Automatad Inc.

MAY 9, 2023

Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. You shouldn’t get bots to inflate your ad impressions, thus revenue. Not all Ad Exchange resellers can produce the same results in terms of CPM and revenue. How to Sign Up for Google AdX Account?

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Brid.tv

APRIL 13, 2023

After a user visits a publisher’s website, the process involves the following steps: The website sends an ad request to the server — When a user accesses the website, the code placed in the ad unit (tag) signals the server that an ad impression is available. If the prebid creative has a higher CPM , the said creative gets the ad placement.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. target audience, website context, CPM , etc.). Bids are only placed for ads that match the inventory (i.e.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Basis

JUNE 3, 2022

The focus should be on reaching as many people as possible while starting to build up first-party audiences—a method of understanding your customers that’s increasingly important as the industry moves away from third-party cookies. .

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Monetize More

APRIL 4, 2023

Optimize pricing : Experiment with different pricing models, such as CPM, CPC or CPA, to find the optimal pricing structure that delivers the best results. Once they see that the segment performs, the bidders can also use the PMP to expand their cookie pools and bid on the same users on other sites.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. This Week on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Audience 98

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. Mobile or desktop ad serving. Accountability.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. It triggers the ad request of the impression and sends it to the ad exchanges through SSP.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. Strong Results Justify Premium Costs Nearly half (48%) say retail media CPMs are higher than other channels, but campaign results justify the expenses.

Retail 59

Retail Media Brand Awareness Ad Space 59

Lemonads

APRIL 29, 2020

They do this by clustering users, rather than targeting individual fingerprints and cookies. CPA Target is an automated dynamic CPM bidding tool that only requires your CPA goals and tracking information, in order to effectively do its job. The three supported bidding models are CPC , CPM , and CPA Target.

CPA 52

CPA Affiliates CPM CPC 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MediaFuse

JUNE 6, 2019

War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. In fact, most mobile marketing efforts are spent on in-app advertising. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Brid.tv

AUGUST 31, 2022

This data often consists of information like impressions, ad completion rates, and other first- and third-party data. OTT Advertising Doesn’t Rely on Third-Party Cookies. The upcoming death of the third-party cookie has the entire digital advertising industry riled up for a good reason. How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). There’s a reason why: Close-up ads result in more impressions, clicks and engagements. First impressions are 94% design related.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. What margin type is the most effective?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. TripleLift has also many Award Winnings! They make it more engaging”.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

MAY 22, 2023

Evaluating ad network performance You can evaluate ad network performance by monitoring key metrics such as CPM (cost per thousand impressions), CPC (cost per click), CTR (click-through rate), and RPM (revenue per thousand impressions).

Finance 52

Finance Affiliates Ad network A/B Testing 52