Automatad Inc.

MAY 9, 2023

When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange. You shouldn’t have any pop-ups under or redirect your users when they interact with the site/perform an action. How to Sign Up for Google AdX Account? And the rest, as they say, is history.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Lemonads

APRIL 29, 2020

For affiliates and other stakeholders managing huge campaigns, this can help relieve a lot of pressure, allowing them to free up time and focus on other important aspects of their daily operations. Up-and-coming marketers should always get input from their account manager if any questions arise.

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CPA Affiliates CPM CPC 52

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Advertisers can also pay based on how long their ads are up on the website. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? TripleLift has also many Award Winnings! It’s all about the quality of the ad.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Adtelligent

OCTOBER 6, 2021

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. Out-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. For instance, for those DSPs that bid with high prices, you may want to set up a higher percentage. Accurate targeting by language, location, etc.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! and gets them to place a bid. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!

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Native Advertising Advertising CPC Banner 52

Monetize More

MAY 22, 2023

Evaluating ad network performance You can evaluate ad network performance by monitoring key metrics such as CPM (cost per thousand impressions), CPC (cost per click), CTR (click-through rate), and RPM (revenue per thousand impressions).

Finance 52

Finance Affiliates Ad network A/B Testing 52

Monetize More

MAY 31, 2022

It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). What is CPM? CPMs usually don’t show this kind of data.

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CPM Header Bidding Fill rate Impressions 119