Martech

OCTOBER 15, 2024

First-party data : 70% of respondents see first-party data as urgent, but challenges include unstable identifiers (email, mobile IDs) leading to data collaboration considerations. Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions.

Cookies 128

Cookies ROI Audience Agency 128

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. 3 first-party data tactics. 3 first-party data tactics.

First-Party Cookies 124

First-Party Cookies Cookies Marketing MarTech 124

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. Google is the leading collector of user data.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech

MAY 6, 2022

In the digital world that’s becoming harder than ever as third-party cookies are phased out. Cookies have been what we’ve really focused on to do everything that we do as marketers,” Zachmann said. This big change that’s happening, and not to be dramatic, but we’re calling it the cookie apocalypse.”.

Cookies 105

Cookies Data Management Platform MarTech Marketing 105

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech

NOVEMBER 28, 2022

Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish. The least-used sources were non-transactional data (58%) and offline identities (69%), followed by third-party data and anonymized digital identities at 75% each. Dealing with privacy changes.

Marketing 134

Marketing Cookies MarTech Data Management Platform 134

Martech Series

OCTOBER 25, 2022

Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. Tim Freeze, General Manager, Americas at Intelligent Reach said: “I’m delighted to be taking on this opportunity to launch Intelligent Reach throughout the US.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 74

Retail Advertising Cookies Marketing 74

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising 78

Advertising Cookies Non-Profit CPA 78

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough.

Cookies 124

Cookies Audience ROI MarTech 124

Ad Monsters

SEPTEMBER 24, 2024

The Shift from Assumed to Explicit Consent The days of assumed opt-ins — think cookie banners — are over. The difference is significant, yet many players in the agency world and data market still fail to understand this distinction. And if you’re not paying attention, it could be catastrophic for your campaigns and your brand.

Audience 101

Audience Marketing Healthcare Demand Side Platform 101

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. These are encrypted identifiers that the publisher uses to share data on those logged users with advertisers that might want to reach them via programmatic auctions.

Cookies 69

Cookies Marketing Ad Tech Viewability 69

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea.

ROI 105

ROI Control Group Audience Cookies 105

Martech

APRIL 11, 2022

With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. The biggest trend to watch for is testing data sources. It’s not uncommon for marketers to claim “consistency is key.”

Marketing 111

Marketing Banner Machine Learning ROI 111

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Martech Series

JUNE 16, 2022

RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech

JANUARY 3, 2022

Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. “Some of the largest players of the digital space who have gotten ahead of customers expectations and have been regulating themselves by adopting rules that go beyond what is legally mandated,” said Debar.

Marketing 141

Marketing MarTech Healthcare GDPR 141

Basis

DECEMBER 5, 2022

Before Google finally sunsets third-party cookies on its Chrome browser, brands will want to start utilizing a data management platform (DMP) to capture consumers’ first-party data—whether that’s online or offline. Moving into 2023, here are three trends to watch out for: 1) The importance of a DMP.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Before Google finally sunsets third-party cookies on its Chrome browser, brands will want to start utilizing a data management platform (DMP) to capture consumers’ first-party data—whether that’s online or offline. Moving into 2023, here are three trends to watch out for: 1) The importance of a DMP.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Ad Monsters

FEBRUARY 25, 2023

Collect Bidstream Data and Contextual Data Besides segments derived from data management platforms and used for behavioral targeting, you can collect valuable data points directly via a demand-side platform. Two of the types we will discuss today are bidstream and contextual data.

CPC 111

CPC Demand Side Platform CPM Media 111

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams.

Education 52

Education Advertising Marketing Cookies 52

Martech Series

JUNE 23, 2022

The product innovations this company has introduced to the market over the last year have set the foundations for a huge shift in the industry, while the cherry on top is that we’re helping brands tackle a cookie-less future head on.”. Ali says: “I’m delighted to have joined the team at Playground xyz.

Fashion 77

Fashion Cookies Ad Tech MarTech 77

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 84

Impressions CPM Data Management Platform Communications 84

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. You can see the expenditure of such spending in progression on the graph below.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Martech Series

JUNE 10, 2022

Secondly, as cookies are discontinued from the websites, CPG brands have scaled their investments in customer relationship management (CRM) and customer data platform technologies (CDP). This trend is leading to huge investments in marketing technologies enabling ecommerce and personalization.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. What are the alternatives to third-party cookies?

Cookies 52

Cookies GDPR Non-Profit Audience 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 66

Click Through Rate Ad Tech Impressions Data Management Platform 66