Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. This makes first-party data incredibly valuable.

Cookies 121

Cookies Data Management Platform Machine Learning Conversion 121

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JUNE 10, 2022

This trend is leading to huge investments in marketing technologies enabling ecommerce and personalization. Secondly, as cookies are discontinued from the websites, CPG brands have scaled their investments in customer relationship management (CRM) and customer data platform technologies (CDP).

MarTech 108

MarTech Manufacturing eCommerce Food 108

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. If you’re into eCommerce, you may want to check out eCommerce advertising agency.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52