Ad Monsters

SEPTEMBER 24, 2024

The Shift from Assumed to Explicit Consent The days of assumed opt-ins — think cookie banners — are over. The difference is significant, yet many players in the agency world and data market still fail to understand this distinction. A DE&I SSP should be able to manage both opt-in and opt-out consent to protect the brand.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech

JANUARY 3, 2022

Adhere to data ethics within our privacy landscape. Virtually all aspects of our lives revolve around data,” Debar said. Think about social media online shopping, content, streaming, banking, or even healthcare. All these day-to-day activities involve the sharing of our personal data with companies.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Data Lead Asaf Davidov, Roku’s Head of Ad Measurement & Research CI&T’s Claudia Yuri Katagi Deloitte Digital Disney Dstillery.

Viewability 69

Viewability Healthcare A/B Testing Food 69