Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising 100

Advertising Cookies Non-Profit CPA 100

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Then you want programmatic guaranteed.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Ad Monsters

FEBRUARY 25, 2023

If impressions are more than 100 and CTR is less than 10%, the source will be automatically “blacklisted.” ” Let the testing campaign run for several hours so that the platform will gather enough data about your traffic. Two of the types we will discuss today are bidstream and contextual data.

CPC 111

CPC Demand Side Platform CPM Media 111

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation. How much does it cost?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Monetize More

JULY 8, 2022

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 68

Click Through Rate Ad Tech Data Management Platform Impressions 68

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work?

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Automatad Inc.

MARCH 31, 2022

Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies. Last Week’s Highlights. UCPA: Utah’s new ‘publisher friendly’ privacy law.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

NOVEMBER 1, 2022

It’s important to work with a CTV advertising platform that allows you to improve user experience by not serving the same ad to the same person over and over. This is a method that bypasses the problematic cookies method of many other digital channels. Impressions. IP Targeting. CTV Metrics and Measurement.

Advertising 98

Advertising Audience Retargeting CPA 98

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best CRM Platform Act! Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Brid.tv

NOVEMBER 1, 2022

Key Features: Video header bidding with analytics Google MCM partner Video and display advertising Programmatic and direct deals Cross-device and cross-platform support Banner fallback technology Dedicated ad management team Extensive online video platform and player. Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

GDPR 52

GDPR Cookies Ad Tech Agency 52

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. And without relying on old-school cookies. You should give the platform a try.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. When they visit the site, a cookie is placed on their device. Each party can propose a set number of impressions for a set price.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72