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Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing. Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Rapid Growth of direct-to-consumer brands. Subscription-based payments.
The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.
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