Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 95

Retail Advertising Cookies Marketing 95

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

SEPTEMBER 24, 2024

Media outlets today focus on multiculturalism and DE&I (Diversity, Equity, and Inclusion), but an overlooked issue is how marketing strategies must adapt to new regulations to engage these multicultural groups effectively — and legally. And if you’re not paying attention, it could be catastrophic for your campaigns and your brand.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Transparent.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Martech

JANUARY 3, 2022

Here are three tactics Debar recommends marketers use to build customer trust through proper data ethics. Adhere to data ethics within our privacy landscape. Virtually all aspects of our lives revolve around data,” Debar said. Think about social media online shopping, content, streaming, banking, or even healthcare.

Marketing 139

Marketing MarTech Healthcare GDPR 139

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech Series

JUNE 23, 2022

The product innovations this company has introduced to the market over the last year have set the foundations for a huge shift in the industry, while the cherry on top is that we’re helping brands tackle a cookie-less future head on.”.

Fashion 77

Fashion Cookies Ad Tech MarTech 77

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Paleo AdTech

FEBRUARY 7, 2023

Jill and Marty were honored to be included among a handful of high-powered media outlets to announce the launch of Rembrand, which emerges from stealth mode today with about $8 million Series A in the hat and team of ten, including seven AI-optimizing engineers. The original BlueKai was a data exchange.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams. to maintain their brand recognition.

Education 52

Education Advertising Marketing Cookies 52

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Paleo AdTech

DECEMBER 10, 2023

Jill and Marty were honored to be included among a handful of high-powered media outlets to announce the launch of Rembrand, which emerges from stealth mode today with about $8 million Series A in the hat and a team of ten, including seven AI-optimizing engineers. The original BlueKai was a data exchange.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 45

Cookies Ad Tech Audience Data Management Platform 45

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

JULY 25, 2019

This type of data includes the customer’s name, address, email address, phone number, age, gender, user IDs and social media profile links, among other items. 2) Behavior-Related Data. Behavioral or quantitative data allows a business to understand how customers are engaging with the company. CDP vs CRM. CDP vs DMP.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 68

Click Through Rate Ad Tech Data Management Platform Impressions 68

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 40

Cookies Ad Tech Audience Data Management Platform 40

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Automatad Inc.

MARCH 31, 2022

Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies. Last Week’s Highlights. UCPA: Utah’s new ‘publisher friendly’ privacy law.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MNTN

NOVEMBER 1, 2022

Benefit #1: Automated Optimization and Media Buying. Some ad solutions that say they can offer automated optimization use human media buyers behind the scenes, while others focus solely on lower CPMs (and lower-quality inventory) to optimize for reach. But not all automation is created equal. IP Targeting. CTV Metrics and Measurement.

Advertising 98

Advertising Audience Retargeting CPA 98

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. With these platforms, that’s possible! The platform does this across different channels.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Transparent.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

The platform takes pride in being “ future-proof ” in terms of audience identity management without third-party cookies. MediaMath delivers detailed audience targeting options with or without cookies through partnerships with IBM, Oracle, and other data partners. Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

SEPTEMBER 30, 2022

The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. In the long term, your RPMs (revenue per mille) will only increase if you’re analyzing your data and split testing what ad units and ad formats are working best every quarter.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

SEPTEMBER 5, 2019

This type of data includes the customer’s name, address, email address, phone number, age, gender, user IDs and social media profile links, among other items. 2) Behavior-Related Data. Behavioral or quantitative data allows a business to understand how customers are engaging with the company. CDP vs CRM. CDP vs DMP.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. Programmatic Guaranteed (or Programmatic direct) Unlike other media, programmatic direct doesn’t follow a bidding process. ahead of time. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

JULY 18, 2023

But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Knowing these pillars will help you understand how automated digital media campaigns work.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network? Where it ran?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Monetize More

DECEMBER 28, 2022

Tag management. Data Management Platforms (DMP). Data Aggregators. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. You can see the expenditure of such spending in progression on the graph below.

Cookies 52

Cookies GDPR Audience Non-Profit 52