Cookies, Data Management Platform and Retail

Cookieless Advertising for Retail and E-commerce Marketers

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail

Retail Advertising Cookies Marketing

Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies

Cookies Marketing Demand Side Platform Ad Server

Intelligent Reach Launches In The US

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform

Data Management Platform Impressions Conversion Rate eCommerce

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For?

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea.

ROI

ROI Control Group Audience Cookies

The Future Of CPG Brands, Why They Need More Martech

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Secondly, as cookies are discontinued from the websites, CPG brands have scaled their investments in customer relationship management (CRM) and customer data platform technologies (CDP). With great offers, they incent consumers to subscribe to their products.

MarTech

MarTech Manufacturing eCommerce Food

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech

Ad Tech Media Cookies Audience

52. Ana Milicevic – managing data from Demdex to Sparrow

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

Cookies

Cookies Ad Tech Audience Data Management Platform

Digital Marketing: Best Trends for 2022

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing

Marketing Cookies Demand Side Platform Impressions

52. Ana Milicevic – managing data from Demdex to Sparrow

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

Cookies

Cookies Ad Tech Audience Data Management Platform

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Data Lead Asaf Davidov, Roku’s Head of Ad Measurement & Research CI&T’s Claudia Yuri Katagi Deloitte Digital Disney Dstillery.

Viewability

Viewability Healthcare A/B Testing Food

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

GDPR

GDPR Cookies Ad Tech Agency

How Advertisers are Adapting (or Not Adapting) to Signal Loss

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising

Advertising Cookies Non-Profit CPA

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. What is a retail media network?

Advertising

Advertising Marketing Ad Exchange Retail

Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency

Agency Demand Side Platform Data Management Platform GDPR

AdTech Trends

Cookieless Advertising for Retail and E-commerce Marketers

Marketers seek adaptability amid a fragmented post-cookie landscape

Trending Sources

Intelligent Reach Launches In The US

Why Do Companies Want to Build Their Own RTB Bidder or DSP

How CPGs can realize the value of first-party data with a CDP

The Future Of CPG Brands, Why They Need More Martech

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

52. Ana Milicevic – managing data from Demdex to Sparrow

Digital Marketing: Best Trends for 2022

52. Ana Milicevic – managing data from Demdex to Sparrow

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

How Advertisers are Adapting (or Not Adapting) to Signal Loss

What every marketer needs to know about programmatic advertising

Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

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