Paleo AdTech

DECEMBER 10, 2023

Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. At the time, the company was “about ten guys in an office in Chinatown where we were lucky to have toilet paper and paper towels.”

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. At the time, the company was “about ten guys in an office in Chinatown where we were lucky to have toilet paper and paper towels.”

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. French MPs voted to scrap the TV licence fee on Saturday, replacing the €138 levy with plans to finance public broadcasting through VAT.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. The Trade Desk Posts 35 Percent Growth in Q2. read on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). An Example of the All-In Set Up. The Importance of Greater Transparency into Media Buys.

Agency 86

Agency Media Demand Side Platform A/B Testing 86