Cookies Demand Side Platform Food 
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.
Ad Monsters
JULY 20, 2022
specific and helps the industry get through new regulations on promoting junk food, or food high in fat, sugar, and salt (HFSS). The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience.
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Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.
illumin
APRIL 30, 2024
As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Utilize effective targeting in the cookieless era with geotargeting Targeting in the post-cookie era can be less of a challenge with cookieless geotargeting.
Single Grain
JULY 20, 2021
Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.
Digiday
OCTOBER 26, 2022
Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.
Digiday
OCTOBER 27, 2022
Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering.
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