PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95

Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals. Independent Testing.

Header Bidding 97

Header Bidding Demand Side Platform A/B Testing Cookies 97

Martech Series

MAY 31, 2022

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. These factors add up to make it particularly powerful.”.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. So, real-time bidding simply refers to the buying and selling of online ad impressions through real-time auctions that happen during a specific time as a web page loads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

SEPTEMBER 26, 2022

As ever, demand drives prices. The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. They also rationalize where those dollars go — i.e. wherever they can get safer, contextually relevant and better curated impressions.

Advertising 76

Advertising Marketing Ad Tech Impressions 76

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions. Click Here To Enroll.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Cookie Matching Cookie matching allows demand partners to sync user data more effectively. This feature leads to better targeting and higher bids, as advertisers are more willing to pay for impressions served to their desired audience.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Cookie Matching Cookie matching allows demand partners to sync user data more effectively. This feature leads to better targeting and higher bids, as advertisers are more willing to pay for impressions served to their desired audience.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023?

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Different DSPs use different strategies.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. Both the client-side (Prebid.js) and server-side (Prebid Server) implementation have pros and cons.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Digiday

OCTOBER 27, 2022

“They were a DSP [demand-side platform] for all intents and purposes for the last 10 years and with the acquisition of Sizmek , more investment in [its data clean room Amazon Marketing Cloud] AMC they’re trying to pivot and make their teams more like enterprise tech sellers than just point solution,” he said. .

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

OCTOBER 31, 2022

They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. Related Read : [link]. Display Lumascape’s Branches. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work?

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Why Were Seller Defined Audiences Created?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 71

Marketing Demand Side Platform Ad Tech Media 71

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. What margin type is the most effective?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

MNTN

NOVEMBER 1, 2022

It’s important to work with a CTV advertising platform that allows you to improve user experience by not serving the same ad to the same person over and over. This is a method that bypasses the problematic cookies method of many other digital channels. Impressions. IP Targeting. CTV Metrics and Measurement.

Advertising 98

Advertising Audience Retargeting CPA 98

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52