AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

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VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

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InMobi

SEPTEMBER 6, 2018

Instead of relying on cookies and JavaScript tags, SDK-enabled app inventory provides you and your clients with rich device ID data, which includes latitude and longitude, and other key identificators. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

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VideoWeek

JULY 29, 2022

Streaming hardware manufacturer Roku also reported a “significant slowdown” in TV ad spend during the quarter. The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome.

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VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Walmart in Talks to Acquire Vizio Walmart is in talks to acquire TV manufacturer Vizio, according to the Wall Street Journal , in a deal worth more than $2 billion.

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VideoWeek

MAY 26, 2023

“DV will continue to collaborate with streaming platforms and device manufacturers across the industry to eliminate signal issues that lead to TV off and other quality challenges,” said DV CPO Jack Smith. Shutterstock to Acquire Giphy From Meta Shutterstock has agreed to acquire GIF company Giphy from Meta.

Viewability 52

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VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

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