AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The Trade Desk did not comment.

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InMobi

SEPTEMBER 6, 2018

Instead of relying on cookies and JavaScript tags, SDK-enabled app inventory provides you and your clients with rich device ID data, which includes latitude and longitude, and other key identificators. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

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VideoWeek

NOVEMBER 22, 2024

Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory.

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VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

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VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

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VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Walmart in Talks to Acquire Vizio Walmart is in talks to acquire TV manufacturer Vizio, according to the Wall Street Journal , in a deal worth more than $2 billion.

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