Digiday

JUNE 17, 2024

Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s marquee conference, the Cannes Lions Festival of Creativity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 97

Demand Side Platform Cookies Audience Media 97

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 90

Demand Side Platform Ad Tech Cookies Ad Targeting 90

Digiday

OCTOBER 24, 2024

By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-side platform partner.

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year. What’s new?

Cookies 73

Cookies Machine Learning Click Through Rate Demand Side Platform 73

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Users need to give consent to use their information via third-party cookies.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. All without relying on third-party cookies. Putting the People First. Heading to Bidder Times.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 90

Cookies Ad Server Demand Side Platform Audience 90

Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Martech Series

JUNE 14, 2022

The vision for Lexicon is to help publishers succeed without cookies and simplify the increasingly complex identity landscape. Today, publishers rely on third-party cookies for the majority of their programmatic revenue, leaving almost half of their inventory from cookieless browsers under-monetized.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 94

Viewability Demand Side Platform Cookies Impressions 94

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Let’s dig a little deeper into what these platforms do. Types of media measured. Data modeling and analysis.

Machine Learning 132

Machine Learning Marketing ROI Demand Side Platform 132

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. From here, media traders can start negotiating deals. or “UID2,” serving as the fulcrum of the offering.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

Ad Monsters

SEPTEMBER 24, 2024

Media outlets today focus on multiculturalism and DE&I (Diversity, Equity, and Inclusion), but an overlooked issue is how marketing strategies must adapt to new regulations to engage these multicultural groups effectively — and legally. Today’s privacy landscape increasingly demands explicit opt-in.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech Series

MAY 31, 2022

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 73

Agency Media Ad Tech Demand Side Platform 73

Basis

AUGUST 28, 2023

At the same time, the rising complexity of digital advertising with shrinking media budgets, and it has become even more important for advertisers to understand what messaging, optimizations, and targeting are driving a desired action, or conversion. Read on for everything you need to know. What Is a Conversion?

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 68

Media Cookies Conversion Rate Affiliates 68

Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ” .”

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

VideoWeek

JUNE 8, 2022

The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP). Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 95

Advertising Cookies CPM Retargeting 95

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. The process of buying advertising inventory is automated, thanks to programmatic platforms equipped with online “bidding mechanisms.”.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?

Advertising 79

Advertising Demand Side Platform Public Relations Cookies 79

Ad Monsters

JULY 20, 2022

Given heightened concern around media responsibility and transparency leading up to the midterms in the U.S., graphs, and other emerging technologies like clean rooms will likely play an important role in that future state as cookie I.D.s, Why should demand-side platforms adopt Ad Product Taxonomy right away? .

Audience 97

Audience Real Estate Demand Side Platform Food 97

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. Fren-zoned’?

Demand Side Platform 73

Demand Side Platform Ad Tech Cookies Media 73

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digiday

NOVEMBER 16, 2022

Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network? Where it ran?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! In fact, it’s a place for advertisers who have a demand for ad space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

SEPTEMBER 29, 2022

Most buy-side media executives plan to increase their programmatic spending but start-up costs and uncertainties around privacy requirements mean many brands are moderating their earlier in-housing ambitions. Until recently, data protection authorities were not well versed in the digital media industry’s programmatic sector.

GDPR 69

GDPR Demand Side Platform Marketing Cookies 69

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Trade Groups Offer Guidelines for Diverse Media Suppliers.

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Advertising GDPR Banner Healthcare 98

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 billion in revenue last quarter. Attribution, ease of use, partnerships, and better signals.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73