Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Going all-in can be a monumental task, but with the right preparation, the right planning, and the right implementation, the returns are potentially mouth-watering.

Agency 65

Agency Media Demand Side Platform A/B Testing 65

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). The whole operation must be built on a foundation of organized data, deliberate processes, capable tools, and skillful talent.

Agency 56

Agency Media Finance Demand Side Platform 56

VideoWeek

DECEMBER 6, 2024

Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. Kennedy as his health secretary. M&W forecasts a 6.1 Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52