Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?

Advertising 79

Advertising Demand Side Platform Public Relations Cookies 79

Monetize More

DECEMBER 28, 2022

Related Read : [link]. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Display Lumascape’s Branches.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52