Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. Moving in on telcos and retail.

Advertising 107

Advertising Retail GDPR Real Estate 107

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

Retail 52

Retail Media Non-Profit Ad Tech 52

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

MAY 31, 2024

Dentsu also expects strong growth for retail media (+32 percent YoY) and online video (+6.7 The bill could have redefined the way users accept or reject cookies in the UK, enabling users to choose to accept or reject all within their browser, with those settings then applying across sites. Global ad spend is projected to reach $754.4

Media 52

Media Agency Audience Cookies 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies.

Advertising 84

Advertising Pop-Up Impressions Demand Side Platform 84

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 54

Marketing Demand Side Platform Ad Tech Media 54

Digiday

SEPTEMBER 22, 2022

A lot of retail media networks come into play. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Cookie-pocalypse when? “I I’m not convinced it’s actually going to happen.

Media 56

Media Cookies Conversion Rate Affiliates 56

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

NOVEMBER 22, 2024

FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory.

Marketing 52

Marketing Media Ad Tech Entertainment 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. The Federal Trade Commission (FTC), for instance, currently investigates practices of tech giants in order to find out if they are hindering the competition or have excessive control over the online retail sector (i.e.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The Trade Desk Announces Retail Media Partnership Following Strong 2023 The Trade Desk’s shares jumped 18 percent on Thursday after the DSP reported strong earnings for 2023. Read on VideoWeek.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Independent, Telegraph Reduce Ad Load Ahead of Cookie Deprecation. Tesco has downgraded its annual retail earnings guidance from £2.4-2.6 billion to £2.4-2.5

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

JUNE 28, 2024

In this week’s Week in Review: FIFA seeks new investment for its streaming service, GroupM and Tesco sign a landmark retail media deal, and the UN asks tech companies to move away from programmatic advertising. Retail media is a major growth area being targeted by all of the agency holding groups at the moment.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. Liquid, which helps brands connect with retail touchpoints, counts Pepsi, Nestle, and P&G among its clients. percent YoY.

Media 52

Media Retail Ad Server Ad Inventory 52

Single Grain

NOVEMBER 28, 2023

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. Live stream shopping , also known as live shopping or shoppertainment, is a strategy in which retailers host live video streams to showcase and sell their products.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome.

Ad Tech 52

Ad Tech Agency Media Cookies 52