Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 83

Conversion Advertising Cookies Demand Side Platform 83

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Marketing 71

Marketing Ad Tech Demand Side Platform Ad Server 71

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. Does Dynamic Creative Optimization Use Third-Party Cookies? Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Retargeting & Contextual Advertising. Retargeting is similar to contextual advertising. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. These tactics include retargeting (whether it be display/video/location/search or click) and first- party audiences (CRM lists, lookalike modeling, etc.).

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 52

Advertising Cookies CPM Retargeting 52

MNTN

NOVEMBER 1, 2022

Not only can you target new audiences, but you can also retarget your current website visitors to re-engage them and move them further down the sales funnel. With MNTN you can retarget site visitors, or launch prospecting campaigns that reach brand-new audiences with ads on Connected TV. Step 3: Extend Your Campaign. First-Party Data.

Advertising 98

Advertising Audience Retargeting CPA 98

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Discovering the Shortest Path to the Best Inventory.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

MobileAds

JANUARY 24, 2021

Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. Third party ad tags are used to send ads to segmented users and also to retarget the existing users where the possibility of higher conversions is maximum. .

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Marketers can leverage DeFi platforms for targeted financial marketing, customer acquisition, and loyalty programs.

Marketing 126

Marketing First-Party Cookies SEO Audience 126