Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
Ad Monsters
FEBRUARY 20, 2024
Publishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they need to learn better ways to use the data. Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing.
100 
Let's personalize your content