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Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. What marketers want. What marketers are seeking from the advertising ecosystem is pretty simple yet thus far elusive to achieve at scale: performance. How does transparency influence performance?
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. It’s time for us to start looking longer-term and to plan for data signal sustainability.
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