Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. There are two variations: first-party cookies and third-party cookies.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Clearcode

FEBRUARY 21, 2023

Google offered to spin off some of its advertising business in an effort to avoid more antitrust investigations, but the US DOJ rejected its offer. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)

Cookies 97

Cookies GDPR Advertising Display Advertising 97

MediaFuse

JUNE 6, 2019

According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. In all big cities around the globe, ads are being displayed on giant screens where millions of passersby can see them. GDPR and ePrivacy. Along with bigger spendings, the pricing will change as well.

Marketing 52

Marketing CPC CPA CPM 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Google Chrome will stop using third-party cookies by the end of 2024.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Lemonads

NOVEMBER 29, 2020

DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be. We can expect programmatic advertising to continue to grow. In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52