Adweek

MARCH 7, 2023

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers.

Cookies 278

Cookies Retail Media eCommerce 278

Ad Monsters

FEBRUARY 20, 2025

RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

JANUARY 22, 2025

” Key success drivers for RMN campaigns Embrace first-party data strategies : Prioritize first-party data over diminishing third-party cookies. “[D] on’t rely on third-party cookies,” he said. . “Their low cost per acquisition indicates that they found the right audience.”

Retail 105

Retail Food Cookies Banner 105

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Answer these key questions: Who is your customer?

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. As a note, this feature currently relates only to ecommerce and churning data.

Machine Learning 117

Machine Learning Cookies eCommerce Conversion 117

Martech

NOVEMBER 18, 2021

“It drove 10 years’ worth of ecommerce growth in the first three months. Aside from the pandemic, brands were faced with two other challenges over the past few years: the loss of third-party cookies and the advent of data privacy regulations. The market is responding to the loss of third-party cookies in a big way,” Khetan said.

Marketing 132

Marketing Cookies MarTech eCommerce 132

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” “I think it’s a realistic challenge we should be thinking about now,” said Smith. “The industry is changing so rapidly.

Retail 114

Retail Marketing Conversion Cookies 114

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020.

Retail 124

Retail Media eCommerce Audience 124

Martech

JANUARY 5, 2024

Click here to take the survey Offsite RMN channels will step in as cookies crumble The continued phasing out of third-party cookies will make retailers’ first-party data even more valuable to advertisers. Please take this short survey so we can have your input on the state of martech salaries and careers.

Retail 119

Retail Media Cookies Electronics 119

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Quick Record Summaries with ChatSpot AI.

Banner 104

Banner eCommerce Cookies MarTech 104

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. The reason for this is one word: privacy.

Banner 125

Banner GDPR Cookies eCommerce 125

Ad Monsters

FEBRUARY 3, 2023

Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and consumer trust were the top themes to come out of the research. Ecommerce – This is another growth area that is a big focus for the IAB, publishers, retailers, and brands.

Cookies 98

Cookies Real Estate Retail eCommerce 98

Ad Monsters

NOVEMBER 9, 2022

While most of the conversation focuses on how we replace cookies within our media campaigns, the challenges that come with cracking the data privacy code open doors for new areas of opportunity to emerge in a shifting landscape. Data privacy might just be the hottest buzzword in digital advertising. Sound simple?

eCommerce 95

eCommerce Marketing Audience Cookies 95

Martech

APRIL 12, 2024

BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

VideoWeek

DECEMBER 12, 2022

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. So what’s actually inside the Android sandbox?

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

AdExchanger

SEPTEMBER 23, 2022

First-party data will be indispensable in a world without third-party-cookies. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. But before.

Cookies 120

Cookies Media Affiliates Audience 120

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. .

Ad Tech 105

Ad Tech Retail Media Advertising 105

Martech

DECEMBER 10, 2021

The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. There will be more than one way to reach relevant audiences in the post-cookie world. Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. Why we care.

Cookies 109

Cookies Audience MarTech Media 109

AdExchanger

APRIL 2, 2023

wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. Mondelēz-owned Chips Ahoy! To this end, the brand is refining its targeting strategy to focus on behaviors, The post Chips Ahoy! Takes A Bite Out Of TikTok appeared first on AdExchanger.

Cookies 105

Cookies eCommerce Media Advertising 105

Martech Series

SEPTEMBER 7, 2022

A confluence of trends, such as the degradation of the third-party cookie, and the rise of first-party data collection, have necessitated a union between the two teams.

Marketing 88

Marketing ROI Cookies eCommerce 88

VideoWeek

FEBRUARY 6, 2024

Publishers are focused on building their first-party data offerings in preparation for cookie deprecation, but uninterested in testing Google’s Sandbox tools, the Association of Online Publishers (AOP) revealed in its third annual survey. Preparing for deprecation of third-party cookies placed mid-table with a score of 3.7.

Cookies 64

Cookies Clickbait Display Advertising eCommerce 64

Martech

JANUARY 12, 2022

The third-party cookie is going away, and with it a big chunk of third-party data. Elam stressed the fusion of the marketing team, ecommerce team and product team. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps.

Pop-Up 123

Pop-Up eCommerce Communications Cookies 123

Martech

JUNE 22, 2023

Marketing without cookies Financial upheaval is one of many challenges the marketing world has to face. With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data.

Cookies 106

Cookies eCommerce ROI Marketing 106

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Or ecommerce sites might struggle to capture just how big their Black Friday traffic spike will be.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Martech Series

OCTOBER 25, 2022

Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Single Grain

OCTOBER 23, 2023

The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! In this interview, she talks to Eric about her ventures as an entrepreneur and ecommerce brand, how influencer marketing changed her business, and how to become an influencer.

Media 98

Media eCommerce Audience Marketing 98

Martech

JANUARY 5, 2023

Experience, Ecommerce and Transformation. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. How organizations will transform their martech stacks and digital experiences. Digital media and advertising.

Marketing 109

Marketing GDPR eCommerce Machine Learning 109

Martech Series

JUNE 23, 2022

Today, the ecommerce experience is still very practical and transactional, exemplified by sites like Amazon and Walmart.com. But once they arrive at the ecommerce property, they tend to navigate straight to the product they’re looking for via search, and from there, directly to checkout.

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech Series

JANUARY 2, 2023

I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Conscious opt-out options for customers protect the customer, but make it harder for brands to identify their traffic–particularly with iOS14 privacy settings, and the deprecation of cookies on Chrome.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Ad Monsters

AUGUST 23, 2022

This deep relationship that the media brand has built with its audience has also given rise to a very profitable ecommerce business. Killion acknowledged the stress the industry is facing because the third-party cookie is going away.

Banner 98

Banner Ad Ops Food Audience 98

Martech Series

DECEMBER 16, 2022

Top examples of eCommerce brands leveraging 3D Advertising. The brand could implement 3D features into its eCommerce only to see more profits coming to the table. Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023. Rebecca Minkoff. Final Word.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Martech Series

JUNE 10, 2022

This trend is leading to huge investments in marketing technologies enabling ecommerce and personalization. Secondly, as cookies are discontinued from the websites, CPG brands have scaled their investments in customer relationship management (CRM) and customer data platform technologies (CDP).

MarTech 108

MarTech Manufacturing eCommerce Food 108

Ad Monsters

AUGUST 16, 2024

Google’s flip flop on deprecating third-party cookies more times than I care to recount. MW: From ecommerce and events to entirely new and productized verticals (like for instance, WSJ’s Buy Side and recipes vertical), publishers are doing so much to diversify their revenue. Slow-moving but advancing government regulations.

Conversion 105

Conversion Machine Learning eCommerce Audience 105

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII.

Machine Learning 73

Machine Learning Conversion Rate Marketing Conversion 73

Martech Series

AUGUST 2, 2022

Marketing Technology News: Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform. The data collected flows directly into Sailthru’s User Profiles, where it can be activated in real-time across paid, owned and earned channels.

Marketing 91

Marketing Retail Conversion Rate eCommerce 91