Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. As early as 2018, the General Data Protection Regulation ( GDPR ) required publishers to gain consumer consent to acquire their data. Types of Dark Patterns Unveiled. Misleading Consumers and Disguising Ads.

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Another ripple effect of the pandemic was experienced by eCommerce-related ad spending that reached $28.25 known as European UID) in compliance with GDPR and TCF. .

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies.

GDPR 52

GDPR Audience Cookies eCommerce 52

Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. Retail sales for the holiday season in 2021 grew by 16.1% Cookieless Advertising.

Retail 52

Retail Advertising Machine Learning Cookies 52

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Agency 52

Lemonads

MARCH 8, 2021

Collect and Display Performance Metrics Although this tip is heavily geared towards ecommerce platforms, it actually applies to any advertiser that’s developing an affiliate program. The idea behind this practice is that advertisers with the best performance metrics (ecommerce or otherwise) are more likely to engage digital users.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. To be more specific, a CDP collects both device-level data (cookie IDs, device IDs and IP address) and personal data (e.g. A CDP is fueled by data from sources such as mobile apps, web services, CRMs, ecommerce shops, CSV files and API integrations. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability 52

Viewability Audience Media Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69