Cookies eCommerce Machine Learning 
Martech
AUGUST 8, 2024
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.
Martech
JANUARY 9, 2023
Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
APRIL 12, 2024
Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The extent to which this functionality and other AI and ML capabilities are integrated into today’s CDPs varies widely.
Martech Series
SEPTEMBER 6, 2022
Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. By leveraging ZineOne’s machine learning insights, customers have achieved the following benefits: ? Clothing brand experienced a +20% lift in anonymous visitor conversions.
Ad Monsters
AUGUST 16, 2024
Google’s flip flop on deprecating third-party cookies more times than I care to recount. MW: From ecommerce and events to entirely new and productized verticals (like for instance, WSJ’s Buy Side and recipes vertical), publishers are doing so much to diversify their revenue. Slow-moving but advancing government regulations.
Basis
JUNE 13, 2022
Digital advertising regulations are shifting, third-party cookies are on their way out—and did we mention that possibly-impending recession? It’s difficult to predict what combination of targeting strategies will be dominant in a cookieless world, or whether ecommerce will fully replace in-person shopping in years to come.
Spoton Digital Media
APRIL 18, 2022
UA data focuses on independent sessions, and it uses cookies to collect data. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. Or, you can get more detailed and set up events, connect to Google Ads, and migrate audiences and ecommerce measurements.
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