Cookies eCommerce MarTech 
Martech
AUGUST 8, 2024
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.
Martech
JANUARY 22, 2025
At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. . “[D] on’t rely on third-party cookies,” he said. Processing.
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Martech Series
SEPTEMBER 23, 2022
Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. How the ecommerce industry, particularly larger Shopify brands, are adapting. The current state of server-side tracking.
Martech Series
JUNE 10, 2022
Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.
Martech Series
JANUARY 2, 2023
Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.
Martech
APRIL 4, 2025
Accept a cookie consent banner. Use specific filters or facets on ecommerce product pages. As an ecommerce brand or SaaS company, your goal might be to increase purchases or generate more demo requests. These can include tracking users when they: Donate. Interact with a specific call to action or buttons on a page.
Martech
NOVEMBER 18, 2021
“The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 10 years’ worth of ecommerce growth in the first three months. Image: Gartner and Tealium. The result?
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