VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. The open auction model has been the standard for so long that additional education will be necessary to shift perceptions and build understanding.

Education 59

Education Cookies Ad Tech Media 59

Martech

JULY 12, 2024

However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 110

ROI Conversion Marketing Education 110

Digiday

NOVEMBER 22, 2022

With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Custom (Digiday): How would you frame the state of third-party cookies for advertisers right now?

Cookies 75

Cookies Advertising Ad Tech Education 75

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year.

Education 52

Education Advertising Marketing Cookies 52

illumin

JULY 11, 2024

The predictions of this tech can drive millions of decisions a day, processing data to create meaningful and educated guesses as to what a consumer will do next. By leveraging machine learning techniques to digest data, this AI makes educated predictions about future behaviors to help marketers make informed and impactful decisions.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

VideoWeek

OCTOBER 5, 2022

The deprecation of third-party cookies is forcing media companies to rethink ID methods and invest in new technology. “There is no silver bullet today for the end of the cookie,” says Philip Raby, General Manager International at Mediarithmics. Follow VideoWeek on Twitter and LinkedIn.

Cookies 52

Cookies Education Retail Media 52

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 126

Marketing Cookies MarTech Conversion 126

Ad Monsters

MARCH 28, 2024

This not-for-profit aims to educate regulators, industry players, and standards bodies about the need for stable interoperability in the digital realm. The Future of Cookies: Our conversation dove into the regulatory whirlpool of challenges facing Google before it fully phases out third-party cookies.

Cookies 111

Cookies Conversion Education Marketing 111

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 98

Agency Media Cookies Education 98

VideoWeek

FEBRUARY 19, 2025

But the data also shows that progress is stalling in some areas, as issues around standardisation, education, and transparency continue. Google’s cookie reversal was presumably a major factor in that shift). A lack of industry standards, lack of education, and lack of transparency are the three biggest challenges.

Education 52

Education Cookies Ad Tech Advertising 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Sren H. CPMs, respectively.

CPM 97

CPM Cookies Impressions GDPR 97

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. In fact, 49% of consumers polled stated that data transparency communications, cookie consent banners, and privacy emails make them trust a brand more.

Education 75

Education Communications Cookies Conversion Rate 75

Martech Series

SEPTEMBER 21, 2022

those of the 3rd-party cookies for a major publisher to run a targeted campaign for an advertiser client. 10x higher user resolve rate compared to third party cookies (67% vs 7%) for a major education advertiser that wanted to deliver personalized site content to users who were authenticated but had not logged in.

Cookies 84

Cookies Education MarTech Advertising 84

Ad Monsters

FEBRUARY 2, 2024

Using the tool, any ad tech professional can run through a demonstration of PAAPI to see how user interest groups are created and how relevant ads can reach consumers without cookies. It’s an educational and visualization tool to see how this API works and fits together on a sample website. which explains the subject in detail.

Education 107

Education Cookies Ad Tech Audience 107

Ad Monsters

AUGUST 21, 2024

” Publishers must not only comply but also strive to educate their teams and stakeholders about the importance of compliance. As we get deeper into the regulatory trenches, ongoing education, and experimentation are key as the regulatory environment shifts. Be willing to adapt your strategies on the fly.

Ad Tech 88

Ad Tech Education Machine Learning Cookies 88

Ad Monsters

JANUARY 18, 2023

Why is delaying your first-party data strategy a bad idea for publishers, especially when Safari and Firefox have long ago turned off cookie tracking? Brendan Farrell: There’s something bigger than third-parties cookies at play – user choice. As well, what about internal education for sales’ teams?

Cookies 96

Cookies Ad Ops Audience Education 96

Basis

JANUARY 24, 2024

Now, in 2024, they’ll have to grapple with yet another complication: Google’s phase-out of third-party cookies in Chrome. Beyond leaning into those skills, cannabis advertisers will want to take the lead with clients in terms of educating them about privacy-first marketing. Want to learn more about the state of identity in 2024?

Advertising 93

Advertising Marketing Cookies Education 93

Ad Monsters

APRIL 4, 2023

I think the one that is most widely known and understood are those cookie banners that we see everywhere. But we do have CMPs that display and some websites that choose to display something much more robust, allowing for many different choices rather than just accepting or rejecting all cookies.

Banner 105

Banner Cookies Audience Advertising 105

Ad Monsters

AUGUST 30, 2024

With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. And let’s be honest: no one knows what a post-cookie world will look like. With the deprecation of third-party cookies looming like a storm cloud, ID bridging has stepped into the spotlight.

Cookies 98

Cookies Agency Education Ad Tech 98

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. We are trying to educate publishers as much as possible on what’s available. At Teads, we are cookieless by default since 2018.We

Cookies 64

Cookies Conversion Education First-Party Cookies 64

YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value. We want to educate them, and look forward to doing so next year.

Advertising 52

Advertising Banner Education Cookies 52

Ad Monsters

OCTOBER 30, 2024

Their in-house ad-tech solution, D/Cipher, uses intent-based targeting instead of cookies, respecting user privacy while delivering relevant ads. The Role of Education in Bridging the Gap The challenge for many publishers is that most users don’t fully understand how ad blocking affects the content they consume.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Basis

DECEMBER 1, 2023

While the industry is clearly on the rise, cannabis marketers have plenty of challenges to contend with—from a maze of advertising regulations , to economic uncertainty and inflation, to the upcoming loss of third-party cookies in Chrome and shift towards privacy-friendly digital advertising.

Marketing 87

Marketing Brand Awareness Education Audience 87

Martech

OCTOBER 1, 2022

consumers, a long time to become educated about the fact that brands engaged in granular tracking of online behavior, using the data gathered for marketing purposes or even selling it. Marketers need to do a better job of educating consumers about how we use their data and what we do to protect it. Ironically, U.S.

Marketing 117

Marketing GDPR Cookies Education 117

Martech Series

AUGUST 4, 2022

While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies. Educating the market and presenting a simple, easy-to-use solution such as RAEK is a massive asset.”

ROI 84

ROI Cookies MarTech Education 84

Martech

JUNE 6, 2022

First-party data , which includes an email address, is the foundation of your brand’s relationship with customers, and becoming more important as third-party data sources like cookies and mobile IDs are phased out by Google and Apple. Can we invest in staff training?

Marketing 113

Marketing GDPR Education Cookies 113

Ad Monsters

JUNE 10, 2022

Cooper walked us through the origin of Black Media, even educating us on the first black media moguls, Samuel Cornish and John Russworm. With the end of third-party cookies approaching amongst other industry shifts like changing consumer consumption habits, being creative and taking a more diverse approach is key.

Media 98

Media Audience Ad Tech Cookies 98

Martech

FEBRUARY 28, 2023

The health reports include areas where pet parents are doing well, as well as education on areas for improvement. Dig deeper: 5 paths to post-cookie personalized advertising Using data in the CRM to run campaigns and experience Petco partnered with Jam, a CRM-focused agency, to get the most out of its CRM.

MarTech 110

MarTech Education Cookies Communications 110

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Martech

FEBRUARY 25, 2022

Begin with some basic education, so everyone knows what it means (there are many preconceived notions and false info out there). These are the same people that think they can lose 10 pounds by eating an entire box of Girl Scout cookies and sitting on the couch (believe me, I’ve tried this approach — it doesn’t work)!

Marketing 111

Marketing Education Cookies MarTech 111

Martech Series

JANUARY 3, 2023

Marketing Technology News: First-Party Data in the Post-Cookie World. Captello Engagement Solutions include a suite of over 60 digital activations that educate, entertain, and ignite friendly collaboration and competition at any event. Captello Premium Lead Capture. Digital games travel anywhere without the need for bulky hardware.

Education 79

Education Shipping MarTech Entertainment 79

Martech

OCTOBER 13, 2022

So instead of trying to find out how we can isolate one factor, try to have an educated outlook and work with your data analysts.”. It makes it challenging for marketers in this cookie-less environment to reach out to their consumers on a multitude of platforms.

Marketing 104

Marketing MarTech Education Cookies 104

The Ad Tech Blog

JULY 3, 2024

Greater emphasis on first-party data : With the phasing out of third-party cookies, marketers will rely more on first-party data collected directly from customers. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech

OCTOBER 14, 2022

These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships. For Green, education and communication have been key. “We

A/B Testing 119

A/B Testing Marketing Retail Communications 119

Digiday

OCTOBER 16, 2022

Jillian Tate, svp of media at Bounteous, spoke to Digiday about how popular data clean rooms actually are and whether they will become the silver bullet as third-party cookies disappear. For Gupta, the constant education on metrics is key to communicating outcomes to leadership and partners, especially as we enter a potential recession.

Media 69

Media Cookies Education Communications 69

Martech

MARCH 2, 2022

It’s the touchpoints a buyer experiences before they are tagged and identified in any marketing stack – whether through self-identification, or traditional methods like downloading a whitepaper, form fills or cookies. The reality? The result?

Retargeting 109

Retargeting Banner Conversion Education 109