Martech

AUGUST 8, 2024

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 115

MarTech Electronics GDPR Audience 115

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 89

Cookies Pop-Up Electronics GDPR 89

Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data. This is taking place for a number of reasons.

GDPR 98

GDPR Cookies Real Estate Audience 98

Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. Discounts decreased drastically across all major categories, with the average discount for the electronics vertical being 8% and those for sporting goods being 6% in 2021 compared to 21% and 14% respectively in 2020. Does Google Analytics Violate GDPR?

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.

GDPR 123

GDPR Banner Cookies Pop-Up 123

Media Math

OCTOBER 3, 2022

This Part 2 is focused on EU GDPR requirements and most importantly international data transfer requirements. . GDPR & E-Privacy . Following the UK’s exit from the European Union, the UK Government has transposed the GDPR into UK national law (thereby creating the “UK GDPR”). We will see. .

GDPR 52

GDPR Advertising Cookies Electronics 52

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52