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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. The end of third-party cookies — retail media networks allow brands to reach potential customers with personalized advertising by using a retailer’s, and their own, first-party data for ad targeting.

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Innovations in Search and Social Advertising

Basis

Jesse Foley | VP, Search Media Investment Google Maps adds products nearby for product searches THE NEWS: As we enter the holiday shopping season, consumers can now search for specific products within Google Maps and find nearby stores with that product in stock.