Brid.tv

NOVEMBER 17, 2023

For instance, in 2019, Facebook (yes, again) was sued by a group of users for allowing real estate agencies to target ads based on a user’s race and nationality (some of which were reported to exclude users in the categories “African Americans” and “Hispanics”), effectively creating a digital redlining phenomenon.

GDPR 98

GDPR Cookies Real Estate Audience 98

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Samsung Ads announced a new partnership with KERV Interactive to make ads on the platform shoppable and interactive. This means that we have the number one addressable footprint in the U.S.”

Retail 115

Retail Electronics MarTech Manufacturing 115

Clearcode

MARCH 23, 2023

The end of third-party cookies — retail media networks allow brands to reach potential customers with personalized advertising by using a retailer’s, and their own, first-party data for ad targeting. Audio ads — served in between content when users are listening to music and podcasts.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. These internal mergers are creating redundancies where there were overlaps in merged teams, hence last week’s layoffs.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The ‘Creator Targeting’ functionality will allow advertisers to place ads against a “curated list of premium content creators”, the social firm said in a blog post.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric. .

Media 52

Media Ad Tech Agency Non-Profit 52