VideoWeek

APRIL 23, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. The reseach showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023. The report notes the growth rate outpaces GDP at 0.1

Cookies 59

Cookies Advertising Entertainment Retail 59

PubMatic

OCTOBER 29, 2024

Overly restrictive policies that limit ad relevance—and, thus, the ability for credible news and entertainment sources to monetize their content—jeopardize a free and informed society. Fair competition and equitable systems for advertisers, publishers, and platforms are essential to fostering innovation and serving consumers.

Advertising 52

Advertising Entertainment Cookies Ad Tech 52

Digiday

MARCH 24, 2024

Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions. Certain categories, like entertainment and luxury, are fetching an even higher premium, they said. premium they saw about a year ago.

Media 95

Media Entertainment Cookies Audience 95

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech

OCTOBER 18, 2021

Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.” It’s not all gloom when streaming TV provides an attractive way of targeting households through voluntarily submitted first-party data (not a cookie in sight).

Advertising 114

Advertising Entertainment Cookies Audience 114

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? Its about time. Inventory quality and safety are also paramount.

Education 59

Education Cookies Ad Tech Media 59

Martech

SEPTEMBER 15, 2021

With the eye-watering realization that 66% of consumers feeling ads based on tracking behavior are creepy, not cool , Google has finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, with Firefox, Safari et al. scrambling to follow suit. Register for Signals21.

Marketing 102

Marketing Cookies Pop-Up Entertainment 102

Martech

FEBRUARY 8, 2022

The “ IAB State of Data ” report, released to coincide with the event, underlined the scale of these challenges, raising concerns about a measurement blackout as the industry continues to invest in third-party data despite the threats of cookie deprecation and stringent legislation. In the dark. “If More incrementalism.

Cookies 98

Cookies Entertainment Audience MarTech 98

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

Ad Monsters

NOVEMBER 14, 2024

. “Now that D/Cipher is fully integrated and powered by OpenAI, we are able to inform more sophisticated ad targeting solutions faster for our ad partners, still ensuring privacy since D/Cipher doesn’t rely on cookies.” ,” Roberts noted.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

JULY 31, 2023

And brands are rising to the occasion , leveraging everything from aerial banners in the Hamptons to Las Vegas’ newest flashy entertainment venue — the MSG Sphere. It’s the latest curious out-of-home offering and an example of expanding OOH options for advertisers looking to stand out in a competitive ad market.

Cookies 69

Cookies Advertising Banner Entertainment 69

Martech

OCTOBER 22, 2021

It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. Preliminary data showed indications that SORT could out-perform cookie-based targeting. SORT will initially be offered by the Perion company Undertone. Why we care.

Cookies 106

Cookies Entertainment Ad Tech MarTech 106

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 112

Cookies Advertising GDPR MarTech 112

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Martech Series

JULY 6, 2022

He has focused much of his development effort in his career to date in verticals such as gaming, entertainment, tech, automotive and sports. Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence.

Entertainment 89

Entertainment Cookies Ad Tech MarTech 89

Martech

NOVEMBER 15, 2022

Dig deeper: MiQ announces post-cookie programmatic package. Brands that want to sponsor sports, entertainment, music festivals and tours or charitable organizations can use the network to gain insights on how those audiences match up with the sponsor’s target.

ROI 97

ROI Entertainment Cookies Audience 97

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digital Turbine

AUGUST 29, 2022

In this edition of Mobile Monday, we’re covering the shift to more experimentation for marketers, the convergence of entertainment and brand connections in the metaverse, and consumers’ preferences for privacy and shifts in the industry. Learn all about these stories in this week’s Mobile Monday! Fun with Funnels!

Marketing 98

Marketing Entertainment Cookies MarTech 98

Martech

OCTOBER 19, 2021

Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.”. With the greatly increased availability of ad-free and ad-light entertainment sources, such as subscription streaming channels, inaction will have grave consequences.

Entertainment 106

Entertainment MarTech Cookies Audience 106

MNTN

MAY 20, 2022

Apple’s Intelligent Tracking Prevention program set this trend in motion by blocking third-party cookies, which are now in the process of being phased out by 2023. covers the new tools and strategies marketers are using now that cookies are on their way out. A new article from Inc. But that doesn’t mean that linear TV is dead.

Marketing 98

Marketing Cookies Entertainment Audience 98

illumin

FEBRUARY 27, 2024

VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars. Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. This begs the question – is streaming data going to be the next “cookie war”?

Cookies 88

Cookies Retail Entertainment Ad Tech 88

Ad Monsters

JANUARY 12, 2023

They pop up in customer service, search engine optimization, and entertainment. . The packet contains the consumer’s logins, cookies, digital fingerprints, and other information. . The research found 667 million stolen cookies on the analyzed markets. Digital bots are becoming increasingly common on the web.

Marketing 97

Marketing Cookies Ad Tech Pop-Up 97

Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . A lot of people in the entertainment business come to LA and want to get a job working in one of the big talent agencies,” says Killion.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Martech Series

MAY 31, 2022

Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. With the average U.S.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Key DSP Market Drivers The DSP landscape is influenced by several factors — from the growing amount of first-party data to the demise of third-party cookies and strict privacy regulations.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

SEPTEMBER 14, 2021

” Another worry, of course, relates to the eventual deprecation of third-party cookies by the Chrome browser. We see what our consumers are watching, what they’re clicking on, when they subscribe, when they unsubscribe, their entertainment preferences. It’s somewhat substantial. One thing is clear.

MarTech 113

MarTech Marketing Cookies Entertainment 113

Ad Monsters

NOVEMBER 29, 2023

The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. Media and entertainment companies have privacy product managers who enforce all privacy regulations. This makes IP addresses the cookies of CTV. ” Where Do We Go From Here?

Cookies 95

Cookies Click Through Rate Finance Audience 95

Aronson Ads

JULY 15, 2024

The ice cream truck was run by D’s Sweet Treats, a local family-owned business, and offered flavors like cookie dough, coffee, vanilla, and chocolate. The “Olympics” are a series of fun and light-hearted games designed to entertain spectators and players.

Food 83

Food Entertainment Cookies Advertising 83

Martech

OCTOBER 25, 2021

It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. Preliminary data showed indications that SORT could out-perform cookie-based targeting. SORT will initially be offered by the Perion company Undertone. Why we care.

Video Ads 114

Video Ads SEO Ad Server Ad network 114

Ad Monsters

DECEMBER 19, 2022

Even if the third-party tracking cookie never fully exits the advertising ecosystem, the era of privacy regulations is upon us, making the collection and activation of first-party data all the more critical for publishers. . AR: There are a couple of things here.

Retail 97

Retail Entertainment eCommerce Audience 97

Martech Series

JANUARY 2, 2023

Conscious opt-out options for customers protect the customer, but make it harder for brands to identify their traffic–particularly with iOS14 privacy settings, and the deprecation of cookies on Chrome. Lastly, with third-party cookies going away, a whopping 40% of CMOs feel there is more work to be done. Yes, Yes It Will.

MarTech 103

MarTech Retail eCommerce Entertainment 103

illumin

DECEMBER 1, 2023

Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. Many are re-evaluating their data situation after a long period of continuing to depend on third-party cookies despite knowing they would eventually have to cope with the reality of their demise.

Machine Learning 114

Machine Learning Marketing Healthcare eCommerce 114

Martech Series

OCTOBER 3, 2022

So now, 26 years into my career, I’m the CMO at Veritone, an AI platform company disrupting the web3, HRM, green energy, and media and entertainment industries with innovations and scale that are changing the way enterprises go to market. I ended my time at SAP in 2019 as the COO of SAP Labs US.

MarTech 93

MarTech Marketing SEO ROI 93

Martech Series

NOVEMBER 7, 2022

These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. The potential applications of this advertising tool are endless: from personalized healthcare or insurance offers to fashion or beauty recommendations to interactive sweepstakes for entertainment.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Ad Monsters

JUNE 10, 2022

Black-owned media companies are at the forefront of culture, news, politics, and entertainment — all taking a multi-channel approach to reach audiences, including print, podcasting, TV, video, animation, and more. Diverse voices will lead to diverse audiences and staffing. Crafting Authentic User Experiences.

Media 98

Media Audience Ad Tech Cookies 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52