Cookies Fashion Retargeting 
Ad Monsters
JANUARY 9, 2025
First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.
Basis
OCTOBER 14, 2022
In digital advertising, timing is especially important when it comes to retargeting. To avoid this horror, marketers should think through retargeting timeframe rules in relation to whatever product they’re running. If you’re advertising for a coffee brand, then sure: retargeting daily might make sense.
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Ad Monsters
MARCH 31, 2023
Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The
Smart-Hub
MARCH 14, 2022
What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.
Basis
JULY 24, 2023
Say you're running an ad campaign, and you want to target 35-year-old moms who enjoy board games and luxury fashion. Without knowing where board-game-loving, luxury-fashion-buying moms spend their time, it could take months of trial and error to figure out which ad placements will reach that audience most effectively.
Single Grain
NOVEMBER 28, 2023
Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.
Basis
JUNE 3, 2022
The focus should be on reaching as many people as possible while starting to build up first-party audiences—a method of understanding your customers that’s increasingly important as the industry moves away from third-party cookies. . Common targeting tactics include prospecting, demographic targeting, and native.
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