NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Engine Text Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Basis

OCTOBER 9, 2023

It Provides a Sustainable First-Party Data Collection Strategy With Google’s plans to sunset third-party cookies edging ever nearer, and with Apple allowing users to opt out of app tracking starting back with iOS 14, so much importance lies in the hands of first-party data.

Marketing 88

Marketing Rich Media Audience Education 88

Basis

JUNE 6, 2022

With Google’s plans to sunset third-party cookies edging ever nearer, and Apple’s iOS 14 allowing users to opt-out of app tracking, so much importance lies in the hands of first-party data. It may be old-fashioned, but direct mail certainly still has its place in an omnichannel direct response strategy. Direct Mail.

Marketing 78

Marketing Rich Media Audience Education 78

NewProgrammatic

JANUARY 26, 2022

The event, just like the rest of the platform, touches on topics from the advertising industry, such as innovative technology, content strategy, privacy issues, brand building, and anything in between. While third-party cookies are dying, programmatic marketing is changing rapidly. Brandweek When? September 12 – 16 Where?

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Basis

FEBRUARY 28, 2025

. - Lauren Brown, Director of Social Media Investment Google scraps plans to kill third-party cookies in Chrome [:02] THE NEWS: After years of shifting promises and timelines, Google won't deprecate third-party cookies in Chrome after all.

Social Advertising 75

Social Advertising Advertising Conversion Media 75