Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. The impending death of the third-party cookie is destined to change the landscape of digital advertising. It should also have video header bidding capabilities to maximize ad fill rate and yield. This means two things.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. Targeted ads: Ad exchanges share the cookie data of your user with your consent to the DSPs. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Use server-side header bidding. The reason is cookie demise and the decreased consumer attention span due to the oversaturation of ads and content online.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Use server-side header bidding. The reason is cookie demise and the decreased consumer attention span due to the oversaturation of ads and content online.

Viewability 52

Viewability CPM Impressions Fill rate 52