Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting.

Ad network 52

Ad network Banner Fill rate CPM 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

InMobi

MARCH 19, 2025

As privacy concerns have grown, legions of pundits have joined the chorus of backlash against the so-called “surveillance economy,” declaring the third-party cookie a false prophet, overstepping its humble origins. This means they can "curate" the inventory and surface the most relevant ad impressions to buy-side platforms.

Audience 52

Audience Advertising Fill rate Cookies 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

This data often consists of information like impressions, ad completion rates, and other first- and third-party data. OTT Advertising Doesn’t Rely on Third-Party Cookies. The upcoming death of the third-party cookie has the entire digital advertising industry riled up for a good reason. How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Platform Type Minimum Traffic SSP 100 million monthly impressions. Platform Type Minimum Traffic SSP, DSP, Ad Exchange 10 million monthly impressions. Start Monetizing. Xandr (Former AppNexus).

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. For advertisers, this advantage works as well.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. The platform offers programmatic and real-time bidding, but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. AdNow Prices for Publishers Minimum Payout Threshold: Paypal, ePayments, Web-money ($20), Bank/Wire ($200) AdNow calculates your earnings based on impressions. Most advertisers bid around $0.5

Native Advertising 52

Native Advertising Advertising CPC Banner 52

YieldBird

JANUARY 31, 2025

– Key challenges include: Fully transitioning to a post-cookie environment developing new user identification methods that are both effective and compliant with regulations. – Universal IDs and cookieless solutions identification standards will be crucial in the post-cookie era. So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

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JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

MAY 31, 2022

CPM stands for cost per 1000 impressions or cost per mile. You can calculate the revenue made in a CPM deal by multiplying the CPM rate divided by the no. of impressions. That means around 5 million impressions at CPM will be 5000 in total revenue. rCPM = Gross Revenue/(Impressions/1000). Stay tuned! What is CPM?

CPM 119

CPM Header Bidding Fill rate Impressions 119