PrograMetrix

APRIL 28, 2021

The most important changes include: The EU’s General Data Protection Regulation (GDPR). The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Ad Monsters

JUNE 28, 2022

These solutions rely on third-party cookies to collect anonymous audience data from multiple sources and bucket that data into broad segments using algorithms and selective methods of identity resolution. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Agency 52

VideoWeek

OCTOBER 13, 2023

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. The tool will become generally available in Google Ads in early 2024.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. The ICO issued Experian an enforcement notice in 2020, over the credit reporting company’s use of personal data in direct marketing.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. We’re talking about sensitive data, we’re not talking about third-party cookies, right?

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

VideoWeek

NOVEMBER 17, 2023

The Week for Publishers The Guardian Launches New Ad Solution for Completely Cookie-Free Audiences UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism.

Media 98

Media Cookies Agency Affiliates 98

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Single Grain

FEBRUARY 15, 2024

Customizable Privacy Settings: Allows users to customize their level of privacy and security, enabling features like automatic history clearing, cookie management, and more. Read our post Understanding Google’s Third-Party Cookies Phase-Out Extension to learn more.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Single Grain

NOVEMBER 28, 2023

Growth of Decentralized Finance (DeFi): DeFi offers financial services like lending, borrowing, and trading without the need for traditional intermediaries. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies.

Marketing 126

Marketing First-Party Cookies SEO Audience 126