Cookies Finance GDPR 
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JULY 14, 2023
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.
Basis
MAY 15, 2023
Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)
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Basis
SEPTEMBER 14, 2022
Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? will find themselves very well off, indeed.
Automatad Inc.
JANUARY 31, 2022
The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. Users will get more transparency to see how their data is being accessed, compared to third-party cookies.
PrograMetrix
APRIL 28, 2021
The most important changes include: The EU’s General Data Protection Regulation (GDPR). The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model.
Ad Monsters
JUNE 28, 2022
These solutions rely on third-party cookies to collect anonymous audience data from multiple sources and bucket that data into broad segments using algorithms and selective methods of identity resolution. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.
VideoWeek
OCTOBER 13, 2023
Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. The tool will become generally available in Google Ads in early 2024.
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