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Ad Monsters
NOVEMBER 16, 2022
His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads.
VideoWeek
NOVEMBER 16, 2023
The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent. Many use first-party cookies, dropped by the publisher itself (which will still be available after third-party cookies are removed).
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Single Grain
NOVEMBER 28, 2023
Their first-ever live stream saw a conversion rate of 5%, higher than average website conversions. According to McKinsey , the most popular product categories for live stream shopping are apparel and fashion, beauty products, food, consumer electronics, and furnishing and home decor.
Martech
SEPTEMBER 23, 2021
They’re looking for big, bright screens, for surround sound and lounge seating and elevated food and drink experiences. “But for consumers, their expectations have increased significantly, and now it’s all about experience. It’s very experiential.
Martech
AUGUST 30, 2024
Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. What are cookies, and why do we have them? A cookie is a small text file that a website can write to your computer.
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